儿童玩具产品包装的思考

文档编号:BZ050  文档字数:19213.页数:48

摘要：儿童是祖国的花朵和未来的顶梁柱，随着社会经济的发展和人民生活水平的提高，人们越来越注重儿童的发展和教育，儿童时期的成长对每个人来说都显得尤其重要，儿童的成长主要通过周边环境学习和模仿所得，玩具对于儿童来说是每天都会接触到的产品，因此玩具对于孩子的成长是很重要的。
 随着商品经济的发展，在庞大的现代玩具市场上，玩具的分类越来越细，在商场货架上的玩具种类越来越繁多，使人眼花缭乱。而包装设计较好的玩具会首先抓住人们的眼球，相反，包装设计较差的玩具，则可能无人问津。玩具包装是保护、宣传玩具的重要手段，而由于玩具产品是比较特殊有针对性的商品，因此在包装设计时就一定要考虑儿童的生理和心理特点。设计出第一时间就能吸引住孩子眼球和安全性能高的玩具包装，成为了商家之间竞争的一个重要手段。
 本文通过问卷调查的方式展开，总结分析出问卷调查相关数据报表，结合现在儿童玩具市场的发展和儿童玩具包装的走向，阐述了包装对于儿童玩具发展的重要性。从内包装的运输防护和外包装的装潢设计两个方面详细探讨。提倡和号召玩具包装设计者，将玩具包装做到环保，便于携带，努力创新个性化设计，体现对家长的负责和对儿童的关爱。
关键词：儿童玩具；玩具包装；思考

Abstract: Children are the flowers of the motherland and the future of the pillar, with the social  economic development and improvement of living standards, people are increasingly focused on children's development and education, the growth of childhood for everyone is the important part of our life,children growth primarily through learning and imitation from the surrounding environment, toys for children are exposed to the product every day, so toys for children's growth is very important.
 With the development of commodity economy, the huge market of modern toys, toys, more detailed classification, gathered in a wide variety of toys on store shelves, people get confused. The better toy packaging design will be the first thing can catch people's eyes, on the contrary, poor equipment design toys, you may find a little buyers. The toys are more special because of targeted products, so when the package design must consider the physical and psychological characteristics of children, Designing the attracted and safefull packaging which can catch the children’s first eye of the toys become an important means between businesses competition
In this paper, It started by way of questionnaire and summarizes the survey data report analysis, Then it combined with current market developments in children's toys and children's toys to packaging, Described the development of packaging for the importance of children's toys, The article elaborates from the inner protection packaging and outer packaging two aspects decoration design detail. Promotion and environmental protection should be called on toy packaging, easy to carry, to innovation personalized design reflects on the parents of the responsibility and care of children.
Key words: Children’s toys; Toy Packaging; Consideration

目录
中文摘要 I
英文摘要 II
目录 III
1 引言 1
2  儿童玩具包装的现状和前景 2
2.1儿童玩具包装市场的现状 2
2.1儿童玩具包装市场的前景 3
3 儿童玩具包装的分类讨论 4
3.1 儿童玩具内包装 4
3.2  儿童玩具外包装 6
4  儿童玩具包装的表现形式 12
4.1 儿童玩具包装的造型 12
4.2 儿童玩具包装的色彩 15
4.3 儿童玩具包装的图案运用 16
4.4 儿童玩具包装的文字设计 19
5  分析与思考 21
5.1 儿童玩具包装面临的挑战和提升空间 21
5.2 儿童玩具包装的发展趋势 22
6 儿童玩具包装案例分析 25
7 结果与讨论 27
7.1 建立儿童玩具包装论坛网站 27
7.2 针对国内儿童玩具包装相关问卷调查报告 31
8 总结与展望 33
致  谢 34
参考文献 35
附件A： 36
附件B： 38

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