水晶工艺品的包装设计

水晶工艺品的包装设计

摘 要

Abstract

水晶饰品产业在我国只有十多年的发展历史，历程虽然很短，但是发展速度较快。江苏连云港市东海县天然水晶销售量占全国90%，并被称为“世界水晶之都”。随着包装的地位在商品中的地位日益凸显，甚至成为商品营销成功与否的关键。一件精美得当的商品包装可以激发消费者的购买欲望，同样一件功能合理、特色鲜明的水晶工艺品包装，对激发顾客的购买欲望，满足其审美，有着同样的作用。如何在保障产品质量的基础上，通过对水晶工艺产品进行包装设计，以此提高市场竞争优势显得尤为重要。那么水晶工艺品的包装设计应如何定位呢？本文将基于水晶产品的基本属性，以连云港水晶工艺品包装设计作为研究对象进行研究。

Crystal jewelry industry in China has more than 10 years of development history, history is short, but development rate is rapidder. Jiangsu Lianyungang City Donghai County natural crystal sales accounted for 90%, and was known as the" world capital of crystal". Along with the packaging status in the commodity status has become increasingly prominent, and even become the key to the success of product marketing. An exquisite properly commodity packaging can stimulate consumer desire to purchase, also a reasonable function, the distinctive characteristics of the crystal crafts packaging, to stimulate customer 's purchase desire, to meet the aesthetic, with the same function. How to guarantee the quality of products on the basis of, through to the crystal technology products packaging design, in order to improve the market competitive advantage is very important. Then the crystal crafts packaging design should be how to locate? This paper will be based on the basic properties of crystal products, in order to Lianyungang crystal crafts packaging design as the research object research.

关键词：水晶工艺品  包装  设计

Key words: crystal crafts packaging design

目  录

摘 要 1

前言 3

一、水晶工艺品包装的特点及其现状 3

（一）水晶工艺品包装的特点 3

（二）连云港地区水晶工艺品包装现状 3

二、水晶工艺品包装的设计原则 4

（一）色彩设计要合理 4

（二）包装设计要注重特色性 5

（三）环保、绿色 5

（四）便于运输 6

三、水晶工艺品包装设计 6

（一）包装的材质选择 6

（二）包装的造型设计 7

（三）包装盒文字与装饰设计 7

（四）包装的档次选择 8

四、案例分析 8

（一）包装设计多样化 9

（二）包装设计运用图形创意 9

（三）包装设计运用色彩创意 9

结论 11

参考文献 11