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^论文编号:GM553 ^论文字数:14746.页数:23 中国外贸服装的核心竞争力研究——基于品牌的研究 摘 要 本文在基于中国外贸服装竞争力的SWOT分析基础上，认为核心竞争力的培育和提高是中国外贸服装企业谋取独特、持久的竞争优势的有效途径。通过对品牌与核心竞争力的研究，提出品牌的建设和经营是提高我国外贸服装的核心竞争力的主要途径。然后分析了当前基于品牌的中国外贸服装核心竞争力存在的问题，并针对这些缺点与不足，认为学习和引入先进的品牌管理、操作经验是中国外贸服装企业在当今国际竞争环境中快速培养核心竞争能力的捷径和必由之路。最后就中国外贸服装企业如何借鉴、构建VMP系统提出了一些建议和想法。 Study on the core competitiveness of China's foreign trade wearing In this paper, based on the SWOT analysis of the competitiveness of China's foreign trade wearing, that the core competitiveness and enhance the cultivation of China's foreign trade enterprises seeking unique clothing, durable competitive advantage effective way. Through the brand and core competitive edge, Brand proposed the construction and operation of China's foreign trade is to improve the core clothing competitiveness of the major ways. Then based on the analysis of the current brand of clothing core of China's competitive edge of the problem and address these shortcomings and deficiencies, that the introduction of advanced learning and brand management, Operating experience of China's foreign trade garment enterprises in today's international competitive environment of rapid culture core competitiveness of the shortcut and Only Road. Finally on China's foreign trade enterprises how to use clothing to construct MVP system provides a number of suggestions and ideas. KEYWORDS：Core competitiveness Brand SWOT analysis VMP 目录 参考文献 18
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| Tags：中国 外贸服装 核心 竞争力 研究 | 2011-03-24 11:03:58【返回顶部】 |
