桐乡市中小企业外贸现状及对策分析

桐乡市中小企业外贸现状及对策分析

^论文编号:GM606 ^论文字数:14331.页数:21

摘要

桐乡市地处浙江省，是中国杭白菊之乡、中国羊毛衫之乡，较早形成市场，孕育了众多的中小企业。在改革开放春风吹拂下，桐乡中小企业不但在国内市场站稳了脚跟，而且在国际市场不断拓宽业务并取得了出色的成绩。桐乡中小企业发展外贸有其自身优势，但也人才短缺、融资能力差、缺少品牌等问题，加之国际金融危机的背景，中小企业发展外贸面临严峻的挑战。
本文借鉴国内外专家对区域中小企业的研究方法和经验，在考察桐乡中小企业对外贸易的基本现状、特点及所存在的阻碍因素的基础上，有针对性地提出一些建议。

关键词：中小企业对外贸易对策建议桐乡地区

ABSTRACT

Tongxiang, which is the hometown of chrysanthemum product and the knitted sweater, located in Zhejiang Province .In the early years Tongxiang has formed a market of these products and has cultivated numerous small and medium-sized enterprises. With the contribution of Chinese Policy “reform and opening up”, the enterprises in Tongxiang not only maintain a stable station in domestic market but also made an excellent performance in increasing competed world market. Although the small and medium-sized enterprises own their special advantages, they also faced to a lot of problems such as lacking of professional, the shortage of financial capacity and short of local brands ,furthermore, the finance crisis make the detrimental influences and challenges to these enterprises.
In my article ,I will present some effective advices ,which based on the analysis and experience from the foreign professors and domestic experts in regional economic, after exploring the basic situation of local industry companies via considering the characteristics of small and medium -sized enterprises and negative elements.

KEYWORDS：Small and medium-sized enterprise, International trade, Suggestions, Tongxiang area

正文目录

第一章引言 1
第一节选题背景 1
一、国际背景 1
二、国内环境 1
第二节选题意义 2
第三节研究方法 2
第二章桐乡中小企业外贸现状与发展障碍 3
第一节中小企业外贸现状 3
一、桐乡中小企业外贸基本情况 3
二、中小企业在对外贸易中的优势 5
第二节制约桐乡中小企业对外贸易的障碍 6
一、外部环境障碍 6
二、企业内部问题 9
第三章增强桐乡中小企业外贸竞争力的若干建议 11
第一节加大对中小企业外贸的扶持力度 11
一、完善外贸政策 11
二、提高资源配置效率 12
三、加强中小企业国际化服务体系建设 13
第二节加强中小企业自身建设 13
一、优化出口产业结构 13
二、加强技术创新 14
三、重视专业技术人才的培养与管理 14
四、增强自主品牌建设 15
五、积极进行对外直接投资 15
六、组建中小企业集团 15
结语 16
参考文献 17
致　谢 18

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