^论文编号:DZ024 包括:开题报告及任务书,^论文字数:13049,页数:20 摘 要 知识经济时代的到来,使得中小旅游企业在传统经营模式下的发展愈加艰难,而电子商务的兴起,则为中小旅游企业走出困境并获得不断发展提供了新的动力和方向,因此,中小旅游企业发展电子商务的策略研究成为众多旅游企业关注的焦点。 【关键词】电子商务 中小旅游企业 发展策略
Abstract With the advent of knowledge economy times, the development of medium-and-small-sized tourist enterprises will be more difficult in the mode of tradition management. However, the development of Electronic Commerce (EC) has provided new power and direction for medium-and-small-sized tourist enterprises to step out of predicament and to develop constantly. Thus, the study of the EC development of medium-and-small-sized tourist enterprises has already become the focus for multitudinous tourist enterprises. 【Key Words】Electronic Commerce; Medium-and-small-sized traveling enterprise; Development strategy 目 录 1 导论 ......................................................2
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Tags:中小 旅游企业 电子商务 发展策略 探析 | 2009-06-10 13:09:15【返回顶部】 |