人民币升值背景下江西纺织企业的出口经营策略

^论文编号:GM147   ^论文字数:9282,页数:16

摘    要

纺织品作为中国最大的出口产品之一,出口依存度高达５１％,现在成本增加,人民币升值,就使得纺织出口企业的压力更大。
本文通过人民币升值对不同贸易方式,不同企业规模,不同纺织产业的影响。其影响主要来自:已履约未收汇方面的损失,已下定单方面的损失,对新签订单价格谈判中接受的汇率升值方面的损失,对吸引外资的影响。并在最后一部分从产品国际营销的理论,产品的价格策略,产品策略等方面提出企业的应对策略。这些策略有:严格控制成本支出,改变销售和结算手段,规避汇率风险,提高产品的质量,通过技改提高产品的竞争力,改进产品的特点等。

【关键词】 纺织企业 人民币升值 出口经营策略 
                                              

Abstract

   The textile is one of the biggest exports products in China, and the exportation depends-on for existence has reached as high as 51%, the cost increasing and the RMB revaluation, cause bigger pressure to the textile export enterprise.
This article illustrates the influence of RMB revaluation on different trade way, different enterprise scale and different textile industry. The influence as follows: the loss of an agreement which has been honored not to receive collects, the loss of already under order form, the loss of the exchange rate revaluation  which in the single price negotiations and the influences of attraction  foreign capital. Then in the last part of the article, discuss the strategy from the International marketing strategy such as price strategy, product strategy. The concrete strategies as follows: strictly control the cost disbursement, change the method of sells and settles accounts,dodge the exchange rate risk, enhances the product quality, etc.

【Key Words】 Textile Enterprise  RMB Revaluation  Export Strategy

目   录
1  导论 ..................................................2
1.1 人民币升值的背景及汇率变动情况 .......................2
1.2 写作意向 .............................................4
2  人民币升值给江西纺织企业带来的影响 ....................5
2.1 汇率变动对不同贸易方式的影响不同  ....................6
2.2 汇率变动对不同规模企业的影响 .........................8
2.3 汇率变动对不同产业的影响..............................8
3  人民币升值对江西纺织企业影响的实证分析 ................9
4  江西纺织企业针对人民币升值的应对策略 ..................10
4.1 企业应对汇率变动的价格策略 ...........................10
4.2企业应对汇率变动的品牌策略 ............................11
4.3 企业应对汇率变动的分销渠道选择 .......................13
5  小结 ..................................................13
参考文献 .................................................15
致   谢 ..................................................16

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