百度和谷歌的盈利模式比较与分析

百度和谷歌的盈利模式比较与分析

^论文编号:DZ052 ^论文字数:11432,页数:19

摘要

当今互联网搜索引擎发展的如火如荼，百度和谷歌两家公司都取得了骄人的成绩。然而，搜索引擎的盈利模式依然面临着巨大的挑战，目前主要依靠竞价排名的盈利模式还是不完善的。
本文通过百度和谷歌的盈利模式的比较和分析，探讨了搜索引擎公司实现盈利模式多元化和创新的方法。首先概述了百度和谷歌的基本情况，并且由基本情况入手分析了百度和谷歌的发展情况，从而得出它们的盈利能力；其次主要比较了百度和谷歌的各种盈利模式，本文对其中几种主要的盈利模式进行了深入的分析，列举出它们的优点和缺点；最后在总结前文的基础上，发现其中存在的问题并提出了一些建议。通过这样的比较分析，相信对搜索引擎公司有所帮助。

[关键词] 百度谷歌盈利模式竞价排名

Abstract

Nowadays, Internet search engine is booming, and Baidu and Google have achieved impressive success. However, their profiting pattern faces large challenge and it is not perfect to rely on ranking in competitive prices .
The paper analyzes and compares Baidu and Google's profiting patterns and then discusses the diverse and innovative ways. First, it illustrates an overview of Baidu and Google's basic situation. Meanwhile, starting from the basic situation, it analyses Baidu and Google's developments so as to come up with their profitability. Next it mainly compares various profiting patterns of Baidu and Google, analyzes the major profiting patterns and lists their advantages and disadvantages. Finally on the basis of conclusion of the paper above, it discusses the problems and makes a number of recommendations in order to provide some useful information to the search engine companies. I believe it can be helpful to them.

【Key Words】Baidu Google profiting pattern ranking in competitive prices

1 引言 ...................................................2
1.1 研究目的和意义 .........................................2
1.2 国内外的研究状况 .......................................2
1.3 本文研究思路 ...........................................3
1.4 本文创新点与不足 .......................................3
2 百度和谷歌的基本情况 ....................................3
2.1百度的基本情况 ..........................................3
2.2谷歌的基本情况 ..........................................5
3 百度和谷歌盈利模式的比较与分析 ..........................6
3.1百度与谷歌盈利模式的比较 ................................7
3.2百度与谷歌盈利模式的分析 ................................11
4 百度和谷歌在盈利模式上存在的问题及建议 ..................13
4.1存在的问题 ..............................................13
4.2对百度和谷歌的建议 ......................................15
5. 小结 ....................................................17
参考文献 ...................................................18
致谢 .......................................................19

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