浅析中国传统文化对电子商务发展的影响

^论文编号:DZ086  包括:开题报告及任务书,^论文字数:11340,页数:16

摘   要

    文化是载社会经济之车，各种文化价值在经济增长中起着根本性的作用，经济增长不过是手段而已。中国传统文化主要体现在：农耕性、宗法性和谋略性。但这些与电子商务发展所强调的创新性、平等性以及诚实信用原则产生了冲突。
本文分三部分，拟主要解决的问题是我国传统文化如何与电子商务融合发展。首先，通过对中国传统文化和电子商务的介绍和诠释，列举出中国传统文化以及商务发展中的主要特征；其次，利用中国传统文化与电子商务发展的冲突分析其对我国电子商务发展的影响，剖析我国电子商务发展的条件和障碍；最后，针对我国现状，提出我国传统文化与电子商务发展融合的系列措施。

【关键词】中国传统文化  电子商务  融合

Abstract

The culture carries the vehicle of the social economy. Each growth of the cultural value in the economy is playing the fundamental role, while the economy growth is only the way. The Chinese traditional culture mainly manifests in: agricultural, clan law and strategic, which has had the conflict to innovative, equivalent as well as honest credit principle emphasized by electronic commerce.
This paper includes three parts, and plans to solve the problem of the amalgamation of our country’s traditional culture and electronic commerce. First, through the introduction of the Chinese traditional culture and electronic commerce, this paper enumerates the main character of them. Second, by putting forward the conflict between the Chinese traditional culture and the electronic commerce, this paper analyses how the conflict affects the development of electronic commerce and the positive condition and the barrier of our country’s development of electronic commerce. And finally, in view of our country’s present situation, the author proposes some series measures of the amalgamation of our country’s traditional culture and electronic commerce.

【key words】   the Chinese Traditional Culture; Electronic Commerce; Amalgamation

  目   录  
1   引言 ..........................................................2
1.1 问题的提出.................................................... 2
1.2  研究该问题的意义 .............................................3
1.3  文献综述 .....................................................3
1.4  特色与不足................................................... 4
2   中国传统文化及电子商务发展的主要特征.......................... 4
2.1  中国传统文化的主要特征 .......................................4
2.2  我国电子商务发展中的文化特点 .................................5
3  中国传统文化与电子商务发展中的冲突 .............................6
3.1  农业文化与创新思维的冲突 .....................................6
3.2  宗法文化与平等原则的冲突 .....................................7
3.3 谋略文化与诚实信用的冲突 ......................................8
4   中国传统文化与电子商务融合发展的对策 .........................10
4.1  用电子商务新经济文化改造农业文化 ............................10
4.2  摒弃宗法文化，建立适应电子商务发展的新型商业文化 ............11
4.3  弘扬传统文化中的诚信精神，促进电子商务健康发展 ..............12
5   结论 .........................................................14
参考文献 .........................................................15
致   谢 ..........................................................16

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