从海尔的国际化之路看我国企业的跨国经营

字数:7414,页数:11  ^论文编号:GM276

摘要:随着我国改革开放的不断发展，许多国家的跨国公司在全球战略的指导下，大规模地进入我国经济领域，对我国企业形成了巨大的冲击和挑战。跨国公司的进入，是中国市场已经具有国际市场的特征。这意味着尚未完全适应市场经济的中国企业，已经被卷入到激烈的国际竞争中。面对经济全球化的挑战和我国加入WTO的现实，我国企业如何抓住时机，如何从事跨国经营，如何走出一条国际化的发展道路。本文从对海尔集团的跨国经营战略的介绍，引申出我国企业在跨国经营中存在的一些问题并提出自己的解决对策。
关键词：经济全球化；跨国经营；国际化。

ABSTRACT
Along with the our country reform and open policy unceasingdevelopment, many national multinational corporations in under theglobal strategy instruction, large-scale enter the our countryeconomical domain, has formed the huge impact and the challenge to ourcountry enterprise. Multinational corporation's entering, was theChinese market already has the international market thecharacteristic. This meant not yet completely adapted the marketeconomy Chinese enterprise, is already involved in to the intenseinternational competition in. Join WTO facing the economicalglobalization challenge and do our country the reality, how ourcountry enterprise holds the opportunity, how is engaged in thetransnational management, how goes out an internationalization thedevelopment path. This article from to the Haire group's transnationalmanagement strategy introduction, expands our country enterprise somequestions which exists in the transnational management and proposesown solution countermeasure.
Keyword:Economicalglobalization;Transnationalmanagement;Internationalization.

目　录
一、海尔集团的跨国经营发展 ...........................................................2
1.“三三”战略....................................................................... 2
1．1质量的国际化 .....................................................................2
1．2科技国际化....................................................................... 2
1．3市场国际化 .......................................................................2
2．“先难后易”的战略 ................................................................2
3．本土化战略 ....................................................................... 3
二、我国企业跨国经营面临的主要问题 ...................................................3
1．体制障碍 ....................................................................... ..3
２．投资规模差距 .....................................................................3
3．人才障碍...........................................................................4
4．经营决策能力差 ....................................................................4
5．信息不灵，缺乏对国际市场的了解.....................................................4
6．对外经济法规不健全、制度不完善，导致管理上的混乱...................................5
三、提高我国企业跨国经营能力的对策....................................................5
1．改革政府管理体制和企业经营机制，使国外企业真正成为自主经营的经济实体.............. 5
2．加快资产重组与企业合作的步伐，最大可能地获得规模经济效益 ..........................5
3．重视企业跨国经营人才的培养问题 ....................................................6
4．加强企业质量管理，满足跨国经营对企业的新要求 ......................................6
5．抓住经济全球化的发展机遇，进行企业内部创新.........................................7
6．加强企业跨国经营的立法工作，提高相关法规的透明度 ..................................7
四、结论 .............................................................................7
参考文献..............................................................................8
致谢....................................................................... ..........9

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