企业搜索引擎优化(SEO)策略研究

文档编号:DZ280  文档字数:10816.页数:19

 摘  要

 在互联网高度发达的今天,企业网站已成为企业和顾客之间信息沟通的主要渠道,因此网站推广对吸引网络消费者的注意力至关重要,而搜索引擎优化又是重中之重。一个专业的网站,通过搜索引擎获得的访问量可占总访问量的60% - 80%。
搜索引擎优化又称SEO ( Search Engine Op timiza2tion) ,是针对搜索引擎进行的网站优化工作,目的是让网站更容易被搜索引擎收录,并且在检索结果中获得好的排名。全文通过对分析影响网站搜索引擎排名的因素的基础上，总结出有利于提高企业网站排名的搜索引擎优化策略。

关键词   搜索引擎优化  /网站排名 /网站推广

THE ENTERPRISE SEARCH ENGINE OPTIMIZES THE (SEO) STEATEGY RESEARCH

ABSTRACT

 In Internet highly developed today, the enterprise website has become between the enterprise and the customer the information communication main channel, therefore the website promotion to attracts the network consumer's attention to be very important, but the search engine optimizes also is the the most important.A specialized website, the visit quantity which obtains through the search engine may occupy always visits the quantity 60% - 80%.  The search engine optimizes called SEO (Search Engine Op timiza2tion), is aims at the website optimization work which the search engine carries on, the goal is lets the website be easier by search engine including, and obtains the good place in the retrieval result.The full text through affects in the factor foundation to the analysis which the website search engine places, summarizes is advantageous in enhances the enterprise website place the search engine to optimizthe strategy.

KEY WORDS   The search engine optimizes，the website place，website promotion
      
目  录
1引言 1
2什么是搜索引擎优化？ 1
2.1 搜索引擎的起源 2
2.2 搜索引擎的工作原理 2
3影响网站搜索引擎中排名的几个因素 3
4企业搜索引擎优化策略 5
4.1 网站内容优化策略 5
4.2 网站格式层次优化策略 6
4.3网站链接优化策略 6
5 企业网站制定搜索引擎优化策略的方案 7
6.企业网站搜索引擎优化之整体策略与具体内容 8
7中小企业网站搜索引擎优化策略研究 10
8大型企业网站的搜索引擎优化策略 11
9企业搜索引擎优化在中国的发展趋势 12
结束语 14
致  谢 15
参考文献 16

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