开心网研究

文档编号:DZ284  文档字数:8838.页数:16 附任务书,开题报告表

摘  要
 
 随着互联网的发展，“开心网” 一种SNS网站最近在互联网中异军突起。迅速蹿红，成为一家日点击量超过3000万次的新型社区娱乐网站。那么为什么开心网能在那么短的时间内发展如此的迅速，以及开心网的具体营销方式将成为人们最关心的问题。本文详细分析了开心网的成功案例，对SNS网站发展的有重要的意义。首先分析开心网发展的现状，然后叙述开心网迅速发展的原因及其营销方式，接下来分析开心网发展过程中遇到的问题，最后分析了开心网的未来趋势。
 
关键词  开心网；发展模式；营销策略
Happy Network Research

ABSTRACT

 With the development of the Internet, "Happy net" of a SNS websites have sprung up everywhere on the Internet recently. Quick jump of red, to become a Japanese traffic more than 30 million times in the new community recreation site. Why networks can be happy in so short period of time is growing so fast, and fun network marketing will be the specific people are most concerned about. This detailed analysis of the success stories of the happy network of SNS web site development are important. First, analysis of the status quo of web development fun, and then describes the reasons for the rapid development of happy and network marketing, followed by analysis of happy network problems encountered in the development process, the final analysis of the happy future trends in network.
 
KEY WORDS  Happy network; development patterns; Marketing Strategy
 
 
 
目  录

摘  要 I
ABSTRACT II
1 开心网的发展 1
2 开心网的营销战略分析 2
2.1 产品和用户的定位 2
2.2 病毒营销的极致发挥 3
2.3 产品功能和病毒营销体系的互相配合 3
3 开心网发展面临的瓶颈 5
3.1 开心网域名 5
3.2 开心网用户体验 6
3.3 开心网SEO 6
3.4 开心网流量 6
3.5 异军突起的黑马 7
3.6 同类网站激烈竞争 7
4 开心网的经营模式和未来发展的分析 8
结  论 11
致  谢 12
参考文献 13

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