汽车销售企业物流系统的优化

汽车销售企业物流系统的优化

文档编号:GY015 文档字数:22462.页数:32

摘要

随着汽车需求量的增加，近两年的汽场发展的非常快，中国汽车产量年均增长速度达到20%--30%。汽车产业规模不断扩大，汽车销售企业的数量也在近几年间不断增加，且以品牌代理形式的4S店为主，而且数量还有不断扩大的趋势。目前中国正处于汽车发展的初级阶段，市场也正处于培育壮大期间。汽车生产企业和汽车销售商也处于亲密的合作期，但也不是很乐观。初级阶段下，汽车生产企业处于明显的主导地位，销售企业的硬件要求都由生产企业指定导致目前销售企业间同质化严重且每期销售量都有硬性规定，为完成任务导致销售企业的竞争处于白热化，爆发价格战已是常见。为在竞争中求发展，提高销售企业的核心竞争力，提高服务水平是必须的。
本文针对汽车销售企业中物流运作的现状，存在的问题等进行探讨，并与当今国际中的最新主流发展水平进行对比，结合当今中国汽车业及物流业的发展，并通过分析现实企业的情况来争取探寻一条汽车销售企业结合物流最新技术而使竞争力进一步提高的适合方法。并以上海鹏宇汽车销售服务有限公司物流流程改造为例，上海鹏宇汽车销售有限公司是东风雪铁龙品牌在上海的五家4S店之一，并已有将近七年的历史。经历了汽车市场从市场培育到逐渐火热再到现在的激烈竞争，应该说他的发展历程及现状代表了当今中国4S店发展的过程和普遍的现状。通过对鹏宇公司的物流进行分析，其中的问题也应该是其他4S店普遍存在的。

关键词：物流、系统、汽车销售企业、优化

Automobile sales enterprise logistics system optimization

ABSTRACT

With the increase in demand for motor vehicles and nearly two years of field development of steam very quickly, China's car output reached an average annual growth rate of 20% -- 30%. The automobile industry continues to expand the scale, sales of automobiles the number of enterprises in recent years has steadily increased, acting with a brand form of four S-based shops, but the number still growing trend. At present, China is the development of the car at the initial stage; the market is in fostering the growth period. Auto manufacturers and car dealers are also in close cooperation period, it is not very optimistic. Under the initial stage, automobile manufacturers are at a distinct dominant position. Sales of enterprise hardware requirements specified by manufacturers to sell enterprises homogenization serious and each has hardware sales provisions for the completion of tasks to sales in the competitive world, the outbreak of the price war is already common. Competition for the development and marketing enterprises to enhance their core competitiveness, improve service levels is essential.
Based on vehicle sales enterprise logistics operation of the status quo, as well as the existence of the discussions and the current international and the latest mainstream development levels compared with today's Chinese automobile industry and the development of the logistics industry. By analyzing reality and the situation in enterprises to explore for a combined automobile sales logistics enterprises stiffer competition from the latest technology into a force further enhance the suitable method. Peng-yu and the Shanghai Automobile Sales Company logistics transformation process as an example. Shanghai Peng-yu automobile sales company Dongfeng Citroen brand in Shanghai 5 4 S shop, and nearly seven years of history. Experience of the automobile market from the market to gradually nurture fiery and up to now, the intense competition, He should say that the course of development and current situation of China today on behalf of four S shop development process and the general situation. Peng-yu of the logistics company for analysis, the issue should also be other shops 4 S widespread

KEYWORDS：logistics，system，Enterprise Car Sales，Optimization

正文目录
第一章引言 1
第一节选题意义 1
第二节选题目的 2
第二章汽车销售企业物流系统研究现状 3
第一节汽车销售企业的概念分类 3
一、汽车销售企业的概念 3
二、汽车销售企业的分类 3
三、汽车物流的概念 3
四、汽车物流的分类 4
五、中国整车物流的特点 5
六、我国汽车整车物流现有的问题 6
第三章汽车销售企业进行物流优化的必要性及措施 8
第一节汽车销售企业面临的现状 8
一、利润下降 8
二、市场规范化程度增加 8
三、固定投资的规模大 8
四、汽车销售商处于弱势地位 10
五、严重依赖汽车品牌，经营风险大 10
六、其他销售模式的冲击 10
七、竞争对手之间的竞争升级 10
八、汽车经销商自身存在的问题 11
第二节汽车物流系统优化的必要性 12
第四章上海鹏宇汽车公司物流系统的分析 15
第一节上海鹏宇汽车销售有限公司的概述 15
第二节上海鹏宇公司的物流系统流程分析 17
一、公司内部物流流程 17
二、客户购车流程分析 19
三、车辆在途流程分析 20
第三节上海鹏宇汽车公司销售物流系统的改进 20
一、改进的目标 20
二、解决方案 21
三、提高汽车物流技术的途径 22
第五章结论与展望 25
【参考文献】 26
致　谢 27

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