企业竞争力评价与研究

文档编号:GY187  文档字数:19011.页数:37

 摘 要
 
 企业是国家的细胞，企业竞争力是国家竞争力的基础。经过20多年的改革开放，中国经济的市场化程度日益深化，竞争日益成为企业生存和发展的主体环境；竞争力日益成为企业生存和发展的基础和前提。尤其是加入WTO后，我国企业在与国内企业竞争的同时，还面临着国际竞争实力强大的企业的挑战。而当 前我国企业竞争能力虽已有较大提高，但总体说来仍相对薄弱。来自企业的信息反馈，最为困扰企业，也是企业最想获得的就是竞争力。在这种态势下，定位于企业竞争力评价，准确的界定企业竞争力，探讨企业竞争力的来源，构建切实可行的企业竞争力评价指标体系和评价方法，对于我国企业改善管理工作，提高自身竞争能力具有十分重大的现实意义。企业竞争力评价研究需要一个较为完善的理论体系框架。本文以企业竞争力评价为研究课题，遵循企业竞争力理论探讨——评价指标体系设置——评价方法研究——评价的实证分析这一逻辑思路，将科学的计量经济学、统计学方法引入企业竞争力评价中，对企业竞争力评价展开系统综合研究，
 
 
关 键 词： 企业竞争力 指标体系 主成分分析法  实证分析

 
Abstract
 An enterprise is a cell of the body of an economy. Therefore, the competence of enterprise determines that of their nation. Through the Reformation and opening that has passed by more than 20 years the marketing degree of Chinese economy has increasingly deepened. Competition increasingly becomes the corpus environment for enterprise to exist and develop; Competitiveness increasingly becomes the foundation and premise for enterprise to exist and develop. Particularly, since China joined the WTO, Chinese enterprises have not only faced the competition with local enterprises, but also faced the challenge of the international enterprises, Although the competitiveness of our enterprises has already had a big exaltation, totally speaking, it is still weak. In the information back from enterprises, lack of enterprise competitiveness is the most puzzling thing, Under this kind of situation, it has important realistic meaning for our enterprises to improve management work and increase theirs competitiveness, which we accurately define enterprise competitiveness, study on the source of enterprise competitiveness, set up viable index system to appraise enterprise competitive, explore methods to appraise enterprise competitiveness. Studying on the appraisal of enterprise competitiveness needs a perfect theory system frame. This text study on the appraisal of enterprise competitiveness, We follow this logic way of thinking, which research from the theories of enterprise competitiveness, to the appraisal index system, to the appraisal methods and to empirical research, We introduce some scientific methods into the appraisal of enterprise competitiveness.
 
  
Key Words:  Enterprise competitiveness      Index system
            Synthetic Appraisal methods     Empirical research

目录
1 绪论 1
 1.1 企业竞争力问题的提出 1
 1.2 企业竞争力理论研究综述 2
 1.2.1 基于评价的企业竞争力研究 2
 1.2.2 波特竞争战略理论 3
 1.2.3 企业核心能力理论 3
 1.2.4 国内关于企业竞争力研究的现状 4
 1.3 本文的研究定位和方法 4
 1.4 本文的创新点 5
 1.5 小结 5
2 企业竞争力理论概述 6
 2.1 竞争与竞争力的关系 6
 2.2 企业竞争力范围界定 7
 2.3 企业竞争力的来源分析 11
 2.3.1 企业竞争力的来源 11
 2.3.2 企业竞争力的决定因素 11
3 企业竞争力指标体系研究 13
 3.1 指标体系设计原则 13
 3.2企业竞争力指标体系的建立 13
 3.2.1 外在竞争力评价指标 14
 3.2.2 潜在竞争力评价指标 15
4 企业竞争力评价方法研究 18
 4.1 企业竞争力评价方法的探讨 18
 4.2 主成分分析 18
 4.3 结论 22
5 实证分析 23
 5.1 研究样本及数据的处理 23
 5.2 评价过程 23
 5.3 小结 27
6 结论 29
致   谢 30
参考文献 31 

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