初探人性化设计在商业展示设计中的应用——以索尼爱立信概念店为例

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初探人性化设计在商业展示设计中的应用——以索尼爱立信概念店为例

中文摘要
   商业展示设计是现代社会综合性很强并具备行业特点的专业。现代社会商业环境更加多样化，消费者的要求也越来越讲究个性化，那么“人”是基本的，我们应该更重视令人身心舒适的环境设计，用美的、功能性的设计语言来创造现代商业展示空间。其核心是以“人”为中心，设计创造的成果，要能充分适应、满足作为“人”的需求。所以说“以人为本”是商业展示设计的核心。在本篇文档里主要就“设计为人”进行探讨，通过对商业展示中的人性化设计进行归纳和分析，来说明商业展示设计中所包含的人性化因素，进一步阐述了以人为本对商业展示设计的重要性,同时运用到我的毕业设计索尼爱立信概念店的设计中，从不同角度和层次对设计的人性化加以论述。
 键词：商业展示，人性化设计，应用
 

Abstract
 ommercial display design of a modern society and have very complex features of the industry professional. Business environment of modern society more diverse, consumers demand more and more attention to personalization, Then the "people" is essential, we should pay more attention to the design is physically and mentally comfortable environment, with the United States, and functional design language to create modern commercial exhibition space. The core is the "people" as the center, designed to create, to be able to fully adapt、Meet as a "human" needs. So "people-oriented" is the commercial heart of exhibition design. In this thesis, mainly on the "design people" were discussed, by showing the human commercial design summarized and analyzed, commercial display design to illustrate the human factors are included, further elaborated in order to demonstrate people-oriented design of commercial importance. Also applied to my graduation Sony Ericsson concept store design. From different angles and levels of the design of humanity to be addressed.

 Key Words：Commercial display, Human design, Application.

目  录
中文摘要……………………………………………………………………………….2
Abstract……………………………………………………………………………… 3
1.概述………………………………………………………………………………….1
1.1 商业展示设计的概念………………………………………………………….…..1
1.2 商业展示设计的发展………………………………………………………….…..1
2.商业展示设计中人性化设计的应用分析…………………………………………..1
2.1 人性化设计的概念…………………………………………………………………1
2.2 商业展示设计中各要素的人性化设计分析……………………….………….… .2
2.2.1 空间要素……………………………………………………………………...… .2
2.2.2 色彩要素………………………………………………………………………… 2
2.2.3 光影要素……………………………………………………………………… …3
2.2.4 陈设要素…………………………………………………………………………4
2.2.5 材料要素……………………………………………………………………… …4
3.人性化设计在商业展示设计中应用的分析结论…………………………… ……5
4.在索尼爱立信品牌概念店中应用的人性化设计……………………………… …5
5.结论……………………………………………………………………………… …5
参考文献……………………………………………………………………………… 7
致    谢…………………………………………………………………………… …8

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