河南省电子商务营销策略策略探讨

^论文编号:YX062 ^论文字数:20627,页数:30

摘     要

 目前,巨大的网络使用人数为电子商务带来了坚实的基础,电子商务时代已经悄然来到。新一轮经济形式下,中小企业面临着巨大的机遇。进入21世纪，网络经济兴起，几乎所有的企业都在上网,开展“电子商务”进行“网络营销”。中小企业在激烈的市场竞争中生存与发展面临着极大的挑战，随着网络技术的普遍应用给中小企业赋予了新的机遇。传统的商业竞争愈演愈烈,而电子商务是厂商必须了解和掌握的开展营销活动的新的方式和手段，它对未来中小企业的市场竞争将产生深远的影响。
 网络营销作为企业整体营销战略的一个重要组成部分,对企业整体营销战略的实现具有不可估量的价值。本文针对我国中小企业网络营销现状，分析了目前我国中小企业网络营销存在的问题以及我国中小企业开展网络营销的必要性，最后从网络营销战略的制定和实施提出解决问题的对策，并对我国中小企业网络营销的发展前景进行了展望。
 
关键词：   中小企业 /网络营销 /网络营销策略

NETWORK MARKETING STRATEGIES FOR SMESIN HENAN PROVINCE

ABSTRACT

 At present, the large number of networks has brought a solid foundation for e-commerce, e-commerce era has quietly come to.The new round of economic form, SMEs face enormous opportunities. Into the 21st century, the rise of the Internet economy, almost all businesses are online, launching the "e" in "network marketing." Small and medium enterprises in the fierce market competition, survival and development is faced with tremendous challenges, with the general application of network technology to SMEs has given new opportunities. Traditional commercial competition intensified, while the e-commerce is business must understand and master to carry out marketing activities in new ways and means, its future market competition, SMEs will have a profound impact.
 Network marketing as their overall marketing strategy is an important component of their overall marketing strategy for the realization of inestimable value. In this paper, the status quo of China's SMB Network Marketing, analysis of the current network of SME marketing problems, as well as our small and medium enterprises to carry out the necessity of network marketing, the last from a network marketing strategy formulation and implementation of proposed solutions to this problem, and our small and medium the development of enterprise network marketing prospect.
 
KEY WORDS    SME ,Marketing, Internet Marketing Strateg

目    录

中文摘要 I
英文摘要 II
1 引言 1
1.1 选题的背景和意义 1
1.2 ^论文的主要内容 1
2 网络营销与中小企业 2
2.1 中小企业 2
2.2 网路营销 2
2.3 网络营销对中小企业发展的作用 3
3 案例分析 4
3.1 网站建设案例分析 4
3.2 第三方平台案例分析 5
3.3 博客营销案例分析 5
3.4 搜索引擎案例分析 6
4 河南省中小企业网络营销的现状及存在的问题 6
4.1 河南省中小企业网络营销的现状 6
4.2 河南省中小企业网络营销中存在的问题 7
5 网络策略营销 10
5.1  更新营销观念,强化网络营销意识 10
5.2  网站定位分析与规划 10
5.3  网站推广策略 11
5.4  第三方评价营销策略 18
5.5  引进及培养专业人才 19
5.6  其他几种常用的网络营销手段 20
结    语 25
致    谢 26
参考文献 27

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