临安市生态旅游发展与研究

^论文编号:YX139 ^论文字数:15883,页数:27

摘 要

    现阶段，我国生态旅游发展的广度与深度，仍远远不能适应经济发展的需要，以及满足人民生活水平日益提高的需要。随着我国社会主义市场经济发展的不断深入和人民收入水平的进一步提高，人民对生态旅游消费的需求将进一步上升，生态旅游在国民经济中的地位和作用也将会显得越来越重要。本文从生态旅游的概念与特征着手,介绍现阶段生态旅游存在的类型以及生态旅游业发展现状，继而转入分析本文的主体部分—临安市的生态旅游，先用SWOT分析法阐述临安市生态旅游的优势、劣势、机遇以及挑战；再从日本生态旅游发展的策略研究借鉴出发，先对临安市发展生态旅游进行市场分析与定位，继而对临安市发展生态旅游提出了一些建议及对策，以期能对临安市发展生态旅游有积极促进作用。
 
关键词：生态旅游、SWOT分析、临安、环境、资源

ABSTRACT

 At present, the development of ecotourism in depth and width in our country still can not satisfy the need of economic development and the desire to improve people’s living standard. With the development of China’s socialist market economy and the improvement of people’s income level, the demand to the consumption of ecotourism will increase, and then the ecotourism will play a much more important role in the development of national economy. From the concepts and features of ecotourism, this paper introduces the existing types of ecotourism and the present situation of its development. And then this paper turns to analyze its main part—the ecotourism in Linan. With the SWOT analysis method, this paper firstly expounds Linan’s strengths, weakness, opportunities and challenges in developing ecotourism. And then drawing lessons from the strategies adopted by Japan in developing ecotourism, this paper makes analysis of the market position of ecotourism in Linan, and then puts forward some suggestions and countermeasures in the course of developing ecotourism in Linan with the hope to have a positive effect on it.      
 
KEYWORDS：Ecotourism, SWOT Analysis, Linan, Environment, Resource
目录
第一章  绪论..............................................1
 第一节 研究背景....................................................1
 第二节 研究意义....................................................1
 第三节 研究内容....................................................2
第二章  生态旅游发展概述..................................4
 第一节 生态旅游定义及特征..........................................4
 第二节 生态旅游的类型..............................................5
 第三节 我国生态旅游发展现状........................................6
第三章  临安市生态旅游发展的SWOT分析 ....................7
 第一节 临安市生态旅游发展的优势....................................7
 第二节 临安市生态旅游发展的劣势....................................7
 第三节 临安市生态旅游发展的机遇....................................8
 第四节 临安市生态旅游发展的威胁....................................9
第四章  日本生态旅游发展策略的研究借鉴...................11
第五章  临安市生态旅游市场分析与定位.....................14
第六章  发展临安市生态旅游的措施及建议...................18
第七章  结束语...........................................22
参考文献.................................................23
致 　谢..................................................24

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