^论文编号:YX155 ^论文字数:26872,页数:50 摘要 At present, Chinese enterprises are recognized that the brands is important among the marketing competition and trying to investment and developing their band. They are trying to let the consumers to purchase their product for long time. At the same time with the developing of consumer psychology、consumer behavior and brand marketing that made the factors of the brand decisions get more and more attention, and set off different studies among the theories of brands from the scholars from local and overseas. 目录
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Tags:个人 情绪 理性 因素 品牌 决策 影响 | 2011-03-25 13:33:42【返回顶部】 |