国内快递企业竞争力分析—以申通快递为例

文档编号:WL251  文档字数:18334,页数:28

摘要
 作为物流业的一个重要组成部分，快递业已经成为经济发展的最大受益者，并成长为名副其实的朝阳产业。极好的市场前景使不断加入的国有、民营和外资快递企业陷入了一种几近无序的竞争。随着中国加入WTO后经济的平稳快速发展，目前中国快递市场规模已经达到400多亿元。中国快递市场丰厚的利润回报率、庞大的市场潜力以及较低的市场进入壁垒，吸引了国内外众多同行业和外潜在者的进入。外资快递企业不断的进入中国，尤其是全球快递产业的四大巨头，联合包裹、联邦快递、敦豪、天地快运等在中国不断参与合资、并购或独资，给中国现有的快递业带来前所未有的挑战。
 本文研究的目的在于通过对国内快递市场全面分析的基础上，评价国内快递企业的竞争力水平，找出优势和劣势，以及与国际快递巨头之间的差距。最后结合国情，提出提升中国快递企业竞争力的建议和对策。在竞争力的评价方面，本文从生产要素、快递价格及快递服务三个方面对中国快递产业的竞争力水平作出全面的评价。在评价的过程中，注重与外资快递企业对比，找出自身的不足。            
 本文得出中国快递企业的竞争力水平还处于较低的水平，有很大的提升空间。当今经济问题的动态性、全球性、不确定性等给快递企业的发展带来了很多机会与威胁，对快递业竞争力的研究显然不能仅仅关注内部因素。尤其对于缺乏基础网络设施建设、缺乏技术、缺乏核心竞争能力，在国际竞争中已处于竞争劣势的国内快递企业而言，就不能仅限于关注企业内部竞争力的建设方面，还需要特别关注整个快递产业的组织环境的结构缺陷对提升快递竞争力带来的不利影响
关键词：快递企业 竞争力 并购联盟
 
ABSTRACT
 As an important part of logistics industry, the express industry has benefited the most from economic development and grown into a booming industry. Good perspectives drive the competitors, including state-owned enterprises, private enterprises and foreign enterprises, into a fierce competition. Fat profit return, huge potential as well as lower market entry barriers attract enterprises with in the same industry and the outside ones. Since the entry of foreign enterprises, especially the big four(UPS, FedEx, DHL and TNT)’s frequent joint venture, merge and single proprietorship, it brings unprecedented challenges to the Chinese express industry.
 The aim of this essay is to bring up advices and measures about improving the Chinese express industry’s competitiveness through complete analysis and valuation of the Chinese express, as well as finding the gap between the Chinese express industry and foreignism. In the competitive evaluation, this article from the factors of production, price and express delivery services, express the aspects of the competitiveness of China's express delivery industry, a comprehensive evaluation of the level. In the evaluation process, pay attention to comparative and foreign express delivery companies, to identify its own deficiencies.
 The essay finally makes a conclusion that the Chinese express industry’s competitiveness is still in a lower level, with a great improvement space left. The change, globosity and uncertainty of the world economy brings many chances and threats to express enterprises, obviously the research towards the express’ competitiveness should not pay attention to the interior factors only. Especially for the Chinese express which’s inferior in strength because of lack in basic network facility, technology and core competitiveness, it should pay special attention the distanvtage influence of the entire express industry’s structural shortage.
Strategies Keywords: Express Enterprises; Competition; M & A alliance

目录
第一章 引言 1
第一节   研究背景 1
第二节   研究目的和意义 2
第三节   研究方法 2
第二章   文献综述 3
第三章   国内快递企业发展历程与影响因素分析 5
第一节 快递企业的发展历程 5
一、全球快递企业的历史和发展现状 5
二、国内快递企业的历史和发展现状 6
第二节  国内快递业发展的影响因素分析 9
第四章   国内快递企业竞争力比较分析 11
第一节   快递企业竞争力评价指标 11
一、生产要素指标 11
二、价格指标 11
三、服务指标 11
第二节   快递企业竞争力比较分析 11
一、生产要素竞争力比较 11
二、价格竞争力比较 15
三、服务竞争力比较 18
第三节   申通快递公司提高企业竞争力的对策分析 20
第五章 研究结论 22
【参考文献】 23
致谢 24

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