杭州网络游戏的市场分析

文档编号:XXLW023 文档字数:10009,页数:21

 摘     要
 
 2008年中国网络游戏市场将延续高增长的态势，一方面随着新玩家的加入，网络游戏玩家基数将进一步扩大；另一方面，部分成熟的玩家对于游戏的理解逐步深刻，他们对产品及服务的要求日益提升，希望在游戏中获得更多的主导权，从而体现自身价值。 由 产品竞争步入文化竞争。在新的发展周期中，众多玩家在游戏中开始具有自己的思想，他们对游戏背后文化价值观的认同程度是一款游戏能否成功的决定性因素。
 市场竞争的焦点也将由之前的游戏流畅性、画面绚丽程度等技术层面上升到对社会结构以及游戏中所体现的文化体系、道德价值观竞争。本文档通过对杭州地区网络游戏用户不同角度的定量分析，得出近几年杭州地区网络游戏用户的发展趋势；同时也对网络游戏的研发与销售、热门网络游戏受欢迎的原因进行了初步分析，从而初步得出网络游戏未来的发展趋向，最后根据对杭州地区驻扎的部分大型游戏公司所实施的推广策略进行分析，从而预计他们未来的发展道路！
 
 
 关键字  网游用户分析 运营模式 多元分析 市场动态
Abstract
 2008 China's online gaming market will continue the trend of high growth, on the one hand with the addition of new players, online games will further expand the audience base on the other hand, some mature players for the game gradually profound understanding of their Products and services to the increasing demands that in the game to get more of the initiative, which reflect their own values. Competition from products into the culture of competition. In the new development cycle, a large number of players in the game started with its own ideology, their cultural values on the game behind the game is a degree of recognition to the success of the decisive factors. Market competition will also be the focus of the game until smooth, beautiful pictures, such as the degree to increase the technical level of social structure and embodied in the game of the cultural system, moral values competition. This paper by the Hangzhou area network game users of quantitative analysis of different angles, that in recent years, Hangzhou, online game users in the development trend of online games at the same time the R & D and sales, the popular online games popular conducted a preliminary analysis of the reasons for , The initial network that the future development trend of the game, finally stationed in Hangzhou based on the large game companies are part of the implementation of promotional strategies for analysis, which is expected to their future path of development!
 
 
Keyword  Users of online games   market dynamics   operating mode  Multivariate Analysis
 
目  录
中文摘要  1
英文摘要  2
目录  3
第一章  绪  论 4
1.1 研究的原因与目的 4
1.2 研究背景和意义 4
1.3研究方法与系统描述 4
1.4 文档内容概述 4
第二章  网络游戏用户分析 5
2.1 对不同用户差异的分析 5
2.2  用户个人特征差异分析 5
2.3  玩家喜好分析 6
3.1 网游产业链中的主要环节 8
3.2 网络游戏公司研发运营模式 8
3.3 网络游戏充值卡销售渠道 9
第四章    网游用户月消费水平的相关性分析 11
4.1 分析结果声明 11
4.2 分析结果 12
第五章  游戏公司在杭州的市场动态 13
5.1  巨人网络 13
5.2  网易公司 14
第六章  结论 15
致 谢 16

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