从礼貌原则的角度浅谈商务谈判中的语用策略

文档编号:YY371  文档字数:6655.页数:22 ,附开题报告

从礼貌原则的角度浅谈商务谈判中的语用策略
 摘要
 随着经济全球化不断发展，世界经济进入了一个高速发展的全新时代。而随着中国加入世界贸易组织，中国与越来越多的国家建立了贸易关系。国际商务谈判显得越来越重要，这种境况要求商务谈判进入了一个需要参与者掌握更多专业知识以及自身文化和修养的新时代。
 各种类型的商务谈判要求参与者在谈判过程中掌握更多的谈判技巧。成功的商务谈判可以带来更多的商机和进一步的发展，而在商务谈判的过程中，礼貌原则应运而生，巧妙的在商务谈判中利用礼貌原则，能很大程度上达到双赢的最终目的。
 谈判中的技巧一直以来都是影响谈判过程以及结果很重要的因素之一，众所周知，运用不同的谈判技巧对谈判的结果有着很大的影响，运用技巧不甚，很可能导致谈判的失败，从而不能达到预期目标，甚至造成不可挽回的损失，因此，我们有必要探讨在商务谈判中运用到的一些语用策略，本文仅对商务谈判中礼貌原则的运用进行研究，以达到在商务谈判中更灵活运用的目的。 
 
关键字：商务谈判，礼貌原则，技巧，双赢

 Analysis on Pragmatic Strategies in Business Negotiation from the Perspective of the Politeness Principle
                                                                     
Abstract
 With the constant development of the economic globalization, world economy has entered a new developing stage. With China’s accession to the WTO, China and a growing number of countries have established trade relations. Nowadays, International Business Negotiation is becoming increasingly important in the world trade field, this situation requires participants to get more expertise and enhance their own cultural enrichment.
 Various types of business negotiation require participants in the negotiating process to have more negotiating skills. Successful business negotiation could bring more business opportunities and further developments. In the business negotiation process, the politeness principle come into being, clever use of politeness in business negotiation can be a large extent to achieve the ultimate goal of a win-win situation.
 Negotiation skills have always influenced the negotiation process and negotiation results and it is one of the most important factors. It is well known that the use of different negotiating skills have a great influence on the outcome of the negotiations. If you are less of techniques, it is likely to lead to the failure of the negotiations and thus cannot achieve the desired goals, even worse, it may bring irreparable damage. Therefore, we need to explore the business negotiations applied to some of the pragmatic strategies. The article is only about the principles of business negotiations in the use of politeness research in order to achieve a more flexible use for business negotiation purposes.

Keywords：business negotiation, politeness principles, techniques, win-win situation.
 

Contents
Introduction  
1. Description of Business Negotiation         
 1.1 Definition.
 1.2 Seven Elements of Business Negotiation...
 1.3 Principles in Business Negotiation...   
2.  Description of Politeness Principle.         
 2.1 Definition. ..
 2.2 Principles for Politeness.. .. ..
 2.3 Face Wants
3.  The Linkages of Business Negotiation and Politeness Principle        
 3.1 Politeness Principle in Business Negotiation...... 
 3.1.1 Use Clever Questions in Your Negotiations
 3.2 The Role of Politeness Principle in Business Negotiation
 3.3 The Influences of Different Politeness Principle in Business Negotiation
4.  The use and the goal of Politeness Principle in Business Negotiations   
 4.1. The Goal of Using Politeness Principle....     
 4.2 To enhance the Use of Techniques in Politeness Principle ...   
 4.2.1 To Improve the Ability to Communicate through the Politeness Principle   Conclusion.....
Acknowledgements
Bibliography .....

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