商务英语信函写作的特点

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商务英语信函写作初探
摘 要
 随着社会经济的迅猛发展，商务信函已逐渐成为人们在经济领域中交流的重要手段之一，通过它人们可以交流信息、联系业务、商谈贸易、磋商、处理问题、建立友谊等。商务英语信函作为一种英语书面语篇具有很强的针对性和目的性，在词语选择，句法结构，和篇章建构等方面都与一般的英文写作有着很大的不同，他具有自己的独特性。这就决定了商务信函必须得注重礼貌原则。
   本文主要介绍商务英语信函写作的实用性，其独特的语言特征，句法结构，以及从语用学礼貌的角度阐述了商务英语信函的写作方法和技巧，并从商务电函的词汇使用，句式使用等方面说明如何去写礼貌得体的商务信函。

关键词：商务英语信函写作  礼貌原则  委婉表达

My Initial Study on Business English Letter Writing

Abstract
With the rapid development of the social economy, business letter has gradually become one of the important means of communication in the economy field. Through it people can exchange information, contact business, bargain trade, negotiate, transact the issue, set up the friendship and so on. As one kind of the English writings, business English writing has very strong pertinence and teleology in words choice, sentences structure, chapters’ construction and other aspects it’s different from the general English writing, it has its own unique. This determines that business letters must pay attention to politeness principle.
This thesis mainly introduce the practicality of business English letters writing, its unique language features, syntactic structure, and from the perspective of pragmatics---politeness to expound the writing methods and techniques of the business English letters, at the same time, it explain how to use the business vocabulary and the sentence to write a polite and decent business letter.
Keywords: business English letter writing, politeness principle, euphemism

Contents
摘 要 2
Abstract 3
Contents 4
Introduction 5
1.  Characteristics in Business English Letter Writing 6
1.1. The Role of Business English Letter 6
1.2. Some Features of a Good Business English Letter 7
1.3. Types  of Business English Letter 7
2.  Principles of Business English Letter 7
2.1 Consideration 8
2.2. Correctness 9
2.3. Completeness 10
2.4. Concreteness 11
2.5. Conciseness 12
2.6. Clarity 13
2.7. Courtesy 13
3.  Difference Between Business English and Normal English 15
3.1. Use Terms and Acronyms 15
3.2 Use Customary Sentences 16
3.3. Different Meaning 16
4. Politeness Principle in Business English Letter 17
4.1 Tact Maxim 18
4.2 Generosity Maxim 18
4.3 Approbation Maxim 18
4.4 Modesty Maxim 19
4.5 Agreement Maxim 19
4.6 Sympathy Maxim 19
5. Skills of Business English Letter Writing 20
5.1.Choice of Words 20
5.1.1. Adopt Affective Word 20
5.1.2. Adopt Modal Verb 21
5.1.3 Adopt Mild Tone 21
5.1.4 Adopt Your-Attitude 21
5.2 Sentence Pattern and Grammar Use 22
5.2.1. Adopt Interrogative Sentence rather than Imperative sentence 22
5.2.2. Adopt Subjunctive Mood 22
5.2.3. Adopt Passive Voice 23
5.2.4. Change the tense 23
5.2.5. Weaken the negative 24
Conclusion 25
Acknowledgements 25
Bibliography 25

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