精神与形象造就优秀企业

文档编号:YY139   字数:6310,页数:23

  Abstract

       With the economic development, the enterprises competition is increasingly intense. In the modern economic condition, Chinese culture circles and business circles research on corporate culture more deeply. Among them, the famous researcher Wang Jipeng wrote in his works Enterprise Culture Philosophy System Construction Practice,“Enterprise culture is the core of enterprise, it’s the impetus, which pushes forward the enterprise development.” In the paper, the author holds that Chinese enterprises must attach attention to the construction of corporate culture in order to develop successfully. This paper expounds important functions of corporate culture for enterprises’ great development, and the profound of traditional culture on the forming of corporate culture. The paper also demonstrates that corporate spirit is the essence of the management; and the corporate image is the appearance of enterprises both of which interact and integrate inside and outside to form an excellent corporation. The excellent corporate culture of great resistance can promote enterprises’ development in practical operation, and distinguished performance.

Key Words

Corporate culture; corporate spirit; corporate image; corporate management

摘　要

    随着世界经济全球化的发展，企业间竞争越加激烈。在现代经济条件下，中国文化界，企业界对企业文化的研究也越加深入。其中著名研究者王吉鹏在其著作《企业文化理念体系构建实务》中写道：企业文化是企业的灵魂，是推动企业发展的不竭动力。本文作者认为中国企业要想成功的发展，就必须重视企业文化的建设。本文主要阐述企业文化对企业良好发展的重要作用，传统文化对企业文化形成的重大影响，论证企业精神是管理过程中的精髓，企业形象是企业的外衣，两者内外结合、相互作用，形成优秀的企业。优秀的企业文化具有坚硬的抗击力，在实际操作中推动企业发展，创造卓越业绩。

关键词

企业文化；企业精神；企业形象；企业管理

Contents

Abstract...................................I
Key Words..................................I
摘要 ......................................II
关键词.....................................II
Introduction...............................1
I. The General Situations and Functions of Corporate Culture....................................3
A. The Definition..........................3
B. Introduction of the Conception .........3
C. The Main Functions......................4
II.The Effects of Traditional Culture to Corporate Culture....................................5
A. The Different Traditional Cultures......5
B. The Uniqueness of Corporate Culture.....6
III. The Utmost Importance of Corporate Spirit.7
The Relationship Between Enterprises and Employees.7
B. The Significance of Entrepreneurs Spirit.........8
C. The Excellent Corporate Spirit..............10
IV. The Positive Image and Famous Brand.........12
The Necessity of Corporate Image..........12
The Construction of Famous Brand................12
Suggestions to Enterprises......................14
Conclusion.......................................16
Acknowledgements.................................17
Bibliography.....................................18

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