costa速溶咖啡包装设计

文档编号:BZ057  文档字数:10390.页数:25

摘 要： COSTA是一个进口的咖啡品牌，全新开发的速溶咖啡。此前一直是一个被大品牌所垄断的市场,“雀巢速溶咖啡”和“麦斯维尔”两大品牌占领了中国绝大部分市场。如何在消费者中树立自己的品牌，打开市场销路，这一系列的问题，解决起来决非易事，而包装在其中显得异常重要。对于COSTA速溶咖啡的包装设计，我们采用包装的各种手段，在文字、图像、色彩、元素等方面进行贴切的设计，用包装来进一步体现该咖啡的特色，让消费者能在第一时间捕捉到商品的主要信息。通过合理的设计，来引起人们注意，体现出包装设计对产品的作用。
 
关键词：包装设计；咖啡包装；CI；系列化
 
 
Abstract: COSTA is a imported coffee brand, The lastest development of instant coffee has come to market.In such a market which Had been branded a monopoly by large, "Nestle instant coffee" and "maxwellhouse" two brands' occupation of the vast majority of the market. Consumers how to establish their own brands, open market sales, this series of problems, will not be easy to resolve, and the packaging in which it is very important. COSTA instant coffee for the packaging design, we have adopted various means of packaging, in the text, images, colors, elements and other relevant aspects of the design, packaging to further embody the characteristics of the coffee, so that consumers will be able to capture The main message of the goods at first time. Through rational design, to draw attention to, reflect on the product packaging design role.

Keywords: packaging design; coffee packaging; CI; serialization
目  录
中文摘要 I
英文摘要 II
目录 III
1. 绪论 1
 1.1  市场调查 1
2. 设计部分 6
 2.1  设计开始 6
 2.2  系列包装样品展示 17
 2.3  设计总结 20
3．总结与展望 20
致谢 21
参考文献 22

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