我国中小企业利用电子商务的策略研究-文献综述

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我国中小企业利用电子商务的策略研究-文献综述

【摘要】当前社会，我国中小企业已经成为社会稳定繁荣，经济持续发展的重要组成部分和最活跃的因素。电子商务的发展，既引发经济理论、经济结构、经济增长等方面的变革，也引发企业作业模式、组织结构和政企关系等方面的变革，并直接导致消费者、劳动者和投资者经济活动观念的改变。本文参考了国内外中小企业发展电子商务的许多资料，参照了我国中小企业发展电子务的实践，调研了中小企业发展电子商务的实际情况，总结了中小企业发展电子商务的成功经验，提出了适合我国中小企业电子商务的发展策略，将这些策略加以应用，相信会取得较好的效果。

【关键词】中小企业、电子商务、改变、策略

Abstract：In the present society, the middle and small enterprises, as an important part of our national economy, have become an important and the most activity factor of prosperity stability of the society, and the continuing development of economy．E-commerce development, we give rise to economic theory, economic structure and economic growth, and other aspects of the change in the mode of operation has also led to corporate,  organizational structure and relations between government and enterprises, and other aspects of reform, and led directly to consumers, workers and investors, concept of economic activity change. This paper refers to a lot of materials about Electronic Commerce(here in after abbreviated as EC) development in foreign and domestic small and medium enterprises(here in after abbreviated as SMEs)，and theft practice of EC development．Also，it researches EC development conditions in international enterprises，and summarizes successful experiences on EC development．Meanwhile，it analyses their macro environment and inside conditions of SMEs．Under consideration of their present conditions and successful experiences，it studies and explores development tactics of EC for China’s SMEs．It raises relevant EC development tactics in SMEs．As a result of consideration of EC and SMEs，these tactics are comprehensive，practical．If these strategies are applied, I believe will yield good results.

Keywords：SMEs，E-commerce，change, tactic

 目前有不少文章介绍了面对入世中国电子商务发展战略的研究，但对中小企业发展电子商务策略的研究很少，本文集中研究了中小企业利用电子商务策略提升竞争力。通过对发展电子商务经济学方面的具体剖析，探讨中小企业发展电子商务成功策略，为中小企业发展和推广电子商务提供借鉴。
 一、国内外有关电子商务应用与企业绩效关系的研究综述
 近年来电子商务应用对企业绩效影响的实证研究迅速发展。关于电子商务应用与企业绩效关系的研究成果非常丰富。这方面的研究主要可以分为以下几类：

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