中国电影国际化历程探析——以张艺谋电影海外市场战略为例的研究

文档编号:DSZP007 文档字数:11173,页数:13 附任务书,开题报告,中期检查表,指导记录,答辩表

摘要：中国电影已经走过百年，艺术上的造诣在被历史记载的同时，也逐渐被世界认可。张艺谋电影作为中国电影国际化程度最高的典范，在不同的创作时期引起了国际电影界的高度关注和认可。中国电影自新中国成立后就开始了国际化进程，但真正具有国际知名度，是以张艺谋等第五代电影导演的作品占领国际市场为标志。因此，本文从三个不同的历史阶段分别考察了张艺谋电影的海外市场策略。上世纪90年代初，张艺谋电影以东方元素作为核心标杆进入国际艺术电影市场；资本、市场分别与中国结合，张艺谋电影就是这种结合的象征。它正巧在中国历史的一个异常复杂和微妙的发展时期，在世界文化中扮演了特殊角色。解析张艺谋电影的海外市场策略，是思考中国电影产业转型的重要方面，中国电影将获得更多审视未来发展之路的角度和方式。
 关键词：张艺谋电影；海外市场策略；中国电影；好莱坞经验；电影营销；

ANALYSIS ON CHINESE FILM INTERNATIONALIZATION  
——FOCUS ON OVERSEAS MARKET STRATEGY OF ZHANG YIMOU'S FILMS
 ABSTRACT：With nearly one hundred years’ development, Chinese film has been storied in history and gradually approved all over the world due to its artistic attainments. Zhang Yimou’s film, with highest internationalization level, has been highly approved and attracted much attention by the international filmdom for his contribution in different periods.
 It is illustrated that the internationalization process of Chinese film has been started since the P.R.C was founded. However, it didn’t obtain enough popularity until the productions of the ‘Fifth Generation ’, such as Zhang Yimou, captured international film market. So the author investigates the overseas market tactics of Zhang’s film in three different history stages, respectively.
 It is found that the combination of the capital and market is the symbol of Zhang Yimou’s film. It plays a special role in the world culture during the complicated and delicate development period in Chinese history．As one of the most important parts in thinking about the transition of Chinese film, various methods for development of Chinese film can be achieved in the future by analyzing the overseas market tactics of Zhang’s film.
  Key words：Zhang Yimou’s film；International market tactics；Chinese film；Hollywood’s experience；Movie marketing
  
 
目  录
绪论 1
第一章 中国电影国际化发展历程概述 1
第一节 中国电影国际化的发展历程 1
第二节 张艺谋电影的海外市场历程 2
第二章 张艺谋电影的国际攻略 2
第一节 “东方主义”式艺术电影的国际攻略 3
第二节 对于好莱坞经验的模仿 3
第三节 《满城尽带黄金甲》之商业电影的国际营销 5
第三章 总结与反思 6
致谢 8
参考文献 9

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