国内旅游类电视节目的发展现状研究

文档编号:DSZP014 文档字数:5169,页数:09 附任务书,开题报告,中期检查表,指导记录,答辩表

 摘要：旅游类电视节目是90年代后兴起的一种节目类型，旨在向受众传达旅游目的地的独特风光和风俗习惯美食类型等，从而吸引受众的注意力，达到提高收视率和对目的地进行宣传的效果。旅游类电视节目的涌现对电视节目的发展和旅游信息的传播都产生了积极的意义。通过对旅游类电视节目的制作现状、电视节目的收视现状调查以及电视节目的传播效果调查的研究，提出相应对策，以便打造出更加精品的旅游类电视节目。旅游信息的品质优劣对出行者决策有着必然的影响性，通过现状观察，发现其中存在着隐藏问题，改善机制和管理思路，加强旅游类节目的质与量的双重提高，引导旅游类电视节目的积极发展。本研究在认真分析的基础上提出有关建议，以获取最佳传播效果。
 关键词：旅游节目；发展；现状；受众
 
 
A STUDY ABOUT THE DEVELOPMENT OF TRAVEL TV PROGRAM IN CHINA
 ABSTRACT: What TV program is a rise of 90 after the program type. To convey to the audience a unique tourist destination type of scenery and customs of food to attract the attention of the audience, to increase ratings and the effect of publicity on the destination. What type of television programs have emerged on the television program development and dissemination of tourism information produced a positive significance. TV program on the production of tourist status, ratings of television programs and television programs Investigation survey of communication effects, proposed countermeasures in order to create a more excellent tourist class television programs. Quality of tourism information on traveler decision-making has advantages and disadvantages of the impact of inevitable, through observation status and found that there are hidden problems and improve the mechanisms and management ideas, to enhance tourism class program to improve both the quality and quantity, TV program guide tourism positive developments. In this study, based on a careful analysis of the proposals put forward in order to obtain the best spreading effect.
 Key words: Tourism programs; development; the status quo; audience

  
 
 目  录
一、绪论 .........................................................1
二、旅游类电视节目简介..............................................2
三、旅游类电视节目的现状分析.......................................2
四、旅游类电视节目发展中的不利因素分析................................3
五、提升旅游类电视节目的对策分析....................................3
六、总结..........................................................5
致谢..............................................................6
参考文献..........................................................7

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