高校招生中的电子商务应用研究策略

高校招生中的电子商务应用研究策略

文档编号:DZ288 文档字数:13393.页数:21

摘要

高校教育的基本功能是为经济和社会发展培养具有一定熟练程度的劳动后备力量和各种专门人才。因此，在科技日益发达的今天，人们对教育的期望值日益提高，非凡是优质教育。如何引导考生及家长进行教育合理、有效的投资，实现高校与考生双项最佳选择，作为高校来讲，招生营销就显得尤为重要。目前高校对生源的竞争越来越激烈，招生工作的目标不仅仅是简单地完成招生计划，更要不断提高生源质量。我们必须转变观念，放弃高高在上的姿态，讲求招生工作的策略和技巧，充分利用现代信息技术，提高招生宣传的有效性。同时,我们要通过招生网站给广大的考生有效的招生信息，让他们通过在网上报名的方式进入高校进行就读。
关键词高校招生/促销策略/营销策略

College enrollment in the research strategy of e-business applications
ABSTRACT
   The basic function of higher education is to foster economic and social development have a certain proficiency in the labor reserve force and a variety of specialized personnel. Thus, in science and technology is developed today, people are increasing expectations for education, extraordinary is the quality education. Candidates and their parents how to educate and guide rational and effective investment in universities and candidates to achieve the best choice for pairs of items, as the university is concerned, enrollment marketing, becomes particularly important. Currently colleges and universities increasingly fierce competition from new students, enrollment goal is not just a simple job to complete enrollment plan, but also to continuously improve the quality of new students. We must change our concepts,
Abandon the lofty gesture, emphasis on recruitment strategies and skills to work making full use of modern information technology to improve the effectiveness of recruitment advertising. At the same time, we must, through admission to the vast number of candidates web site an effective recruitment message to them through the online enrollment enter colleges and universities to attend.


KEY WORDS College Admissions，Promotion Strategies ，Marketing Strategy

目录
摘要 I
ABSTRACT II
1.引言 1
2. 高校招生中电子商务的概述 1
2.1 高校招生中电子商务的理解 1
2.2高校招生在电子商务的特点 1
3.高校招生中电子商务的比较及其优势 2
3.1 现代招生与传统招生中电子商务的比较 2
3.2 高校招生中电子商务中的优势 4
4.高校招生中电子商务的应用和分析 5
4.1高校招生中电子商务的应用 5
4.2高校招生在电子商务中的不足 8
5.高校招生中电子商务的策略 10
5.1高校招生中在电子商务的促销研究策略 10
5.2 高校招生中在电子商务的营销策略分析 13
结束语 16
致谢 17
参考文献 18

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