中小企业与大型企业在电子商务应用中策略的差异化研究

文档编号:DZ307  文档字数:16930.页数:27

摘    要
                                   
 随着计算机和电子通讯技术的飞速发展，网络也日益普及化，网络的应用也越来越广泛，国内外不少的大中小企业都不约而同地意识到利用网络传递信息可以在一定的程度上提高办事效率、从而提高企业的竞争力。 互联网的普及给企业带来了无限商机，越来越多的企业开始涉足电子商务，利用互联网来将自身企业业务搬到网络上来，在网络上完成企业采购、产品销售、库存管理等等一系列业务行为，而架设起自己的企业电子商务网站便是企业完成这一系列行为的重要载体。在这种环境下，中小企业和大型企业在电子商务应用中的策略的又各是什么？本文通过对中小企业和大型企业在电子商务应用中策略的对比，得出两者之间的差异。
                                   
关键词   电子商务 /应用策略 /网络营销∕差异化

                  
Small and medium-sized enterprises and large enterprises in the application of e-commerce in the differentiation strategy                                     
                                     
                                     
ABSTRACT
                                     
                                     
 Along with the computer and electronic communications technology rapid development, the network popularization, the network is more and more extensive application of many large enterprises both at home and abroad are realized using network information in a certain extent, to improve work efficiency, so as to improve the competitiveness of enterprises. The spread of the Internet to bring the unlimited business opportunities, more and more enterprises in e-commerce, use the Internet to own enterprise business moved up in the network, the network complete enterprise procurement, sales, inventory management and business behavior, and set up their own enterprises e-commerce sites is the enterprise the behavior of the important carrier. In this kind of environment, small and medium-sized enterprises and large enterprises in the e-commerce application strategy and each is what? Based on smes and large enterprises in the application of electronic commerce strategy, the difference between the two.
 
 KEY WORDS  E-commerce businesses /Application strategies /Network marketing /Differentiation

目    录
摘    要 I
ABSTRACT II
1  引言 - 1 -
 1.1  电子商务的发展现状 - 1 -
 1.2  电子商务应用模式及特点 - 2 -
2  中小型企业在电子商务应用中策略的分析 - 5 -
 2.1  中小型企业在电子商务应用中策略的分析 - 5 -
 2.2  中小型企业电子商务案例分析 - 8 -
3  大型企业在电子商务应用的策略 - 11 -
 3.1  大型企业在电子商务应用策略分析 - 11 -
 3.2 大型企业电子商务案例分析 - 12 -
4 中小型企业与大型企业在电子商务应用中策略的差异化 - 17 -
 4.1  中小型企业与大型企业在电子商务应用中策略的差异化 - 17 -
 4.2  企业电子商务的发展趋势 - 19 -
结束语 - 22 -
致     谢 - 23 -
参考文献 - 24 -

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