^论文编号:GS365 ^论文字数:12563,页数:14 附外文翻译 摘 要 随着市场经济的发展,网络时代的来临,客户需求个性化,市场竞争日益激烈,客户关系管理日趋重要。客户关系管理包括销售管理、市场营销管理、客户服务和技术支持等主要内容。本文将结合长春易维网络有限公司的实际情况,对其的客户关系管理进行分析和研究,并且提出问题及解决对策。 Changchun-Yi Wei Network Limited of customer relationship management Abstract: With the development of market economy, the advent of the Internet age, customer demand for personalized, in an increasingly competitive market, companies will continue to penetrate into the concept of strategic business planning, resource planning, human development, customer relationship management, and internal and external environment of research and operation, The degree of business information, office automation, raising the level of management, customer relationship management to provide a basis for the concept of market economy and enjoys popular support, so that the focus of the advanced enterprises with products from the center to the customer-centric transfer, the customer Today, enterprise relationship management become a key competitive advantage of the cured code. Customer relationship management, including sales management, marketing management, customer service and technical support, and other major content. In the network economy era, the whole market is a buyer's market, enterprises must to customer demand for market-oriented, and strive to improve the quality of services, new customer relationship management into the profits of enterprises and enhance competitive advantage and win greater results. This paper will combine easy-dimensional Network Ltd. in Changchun of the actual situation, its customer relationship management analysis and research, and to raise questions and solutions.
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Tags:客户关系 管理 应用 有效 客户管理 | 2011-08-04 20:07:53【返回顶部】 |