^论文编号:GS381 ^论文字数:13711,页数:17 附外文翻译 摘 要 随着中国加入WTO后,国内零售市场将与世界市场形成一体化格局,外资零售集团如美国的沃尔玛,法国的家乐福,德瑞合资的麦德龙等的不断进入,为我国商业带来了先进的管理技术、经营理念和营销理论,同时也加快了我国商业由传统走向现代的步伐,这些都使国内的商业面临的竞争环境、对手等方面发生了根本性的变化。作为辽宁省首屈一指的现代化商业零售企业——辽宁兴隆百货集团,面对激烈的竞争,兴隆百货的内部经营暴露出新的问题,如何保持优势,稳步发展,是兴隆人面临的严峻问题。 Xinglong Store operating environment analysis and strategic research Abstract: With China's accession to the WTO, the domestic retail market with the formation of the integrated pattern of the world market, foreign retail groups such as the United States Wal*Mart, the French Carrefour, the German Metro joint venture, comprising the continuous access to our commercial bring advanced management techniques, business ideas and marketing theory, also accelerate our pace of business from the traditional to modern, which are facing competition for domestic business environment, the opponent in has changed radically. Liaoning Province in the modern business world as a retail business -- Liaoning Xinglong retail group, in the face of fierce competition, the internal operation is booming retail exposed new problems and how to maintain its competitive edge, the steady development is Xinglong’s people facing severe problems.
一、兴隆百货集团总体经营现状及存在的主要问题..............................1
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Tags:兴隆 百货 经营 战略 | 2011-08-04 20:38:29【返回顶部】 |