邯郸市派丽斯宾馆核心竞争力研究

^论文编号:GS150  ^论文字数:25004,页数:34 附任务书,开题报告,文献综述,外文翻译

摘    要
 企业的核心竞争力的强弱决定着企业的生存与发展。本文以作者所在实习单位——邯郸市派丽斯宾馆（市公安局招待处）为调查研究对象，利用SWOT分析工具对其环境进行分析，明确当前竞争环境下企业的竞争优劣势，并通过运用调查问卷的形式找出企业现在经营管理上的不足之处，对企业核心竞争力状况进行了详细分析，明确了派丽斯宾馆当前急需通过构建优秀的企业文化体系、加强员工素质来着力打造核心竞争力。
 
 关键词： 派丽斯宾馆；核心竞争力；文化建设；员工培训
 
 
 Abstract
 The enterprise core competition exists and develops to be deciding enterprise's. The author's practice unit – Pailisi uesthouse the ntertain place of Han Dan Public security bureau) is this article investigation and study marriage partner, Apply analytical Principles of SWOT analysis method to Analyse its environment,the position of the enterprise competition by the environment lining on the nowadays,andfind out the enterprise defects on management control by applying inquiring into a questionnaire,and having analysed enterprise detailedly about the core competition situation, have made structure clear that the Pailisi guesthouse must building excellent enterprise cultural system,and make effort to build core competition by improving and perfecting training system combining.
 
 Keywords: Pailisi Hotel; Core Competitiveness; Culture; Construction
 
目    录
1 绪论 1
 1.1 研究意义 1
 1.2 研究内容 2
2 核心竞争力理论概述 4
 2.1 核心竞争力概述 4
 2.2 核心竞争力特征 5
 2.3 核心竞争力的打造 5
 2.4 核心竞争力的误区 6
3 派丽斯宾馆环境分析 8
 3.1 派丽斯宾馆概况 8
 3.2 派丽斯宾馆行业分析 9
 3.3 派丽斯宾馆环境分析 10
4 派丽斯宾馆核心竞争力分析 14
 4.1 派丽斯宾馆核心竞争力现状调查 14
 4.2 派丽斯宾馆核心竞争力现状分析 14
5派丽斯宾馆核心竞争力的构建 19
 5.1 派丽斯宾馆核心竞争力概况 19
 5.2 通过企业文化建设提高核心竞争力 20
 5.3 通过员工培训促进素质全面提高 25
结束语 32
参考文献 33
致谢 34

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