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^论文编号:GS191 ^论文字数:15454,页数:27 附任务书,外文翻译,答辩PPT 销售渠道管理是企业管理的重要组成部分，有高效、先进的销售管理水平才能提高企业的核心竞争力，保证企业的持续发展，对于汽车行业来说，销售渠道的管理尤为重要，是企业的生命线。本文从我国汽车销售渠道和顾客的营销模式与服务等方面入手分析, 对我国汽车销售渠管理进行了深入的剖析, 指出现有销售渠道管理中存在的问题, 还针对性地提出了我国汽车销售渠道改进及创新的措施。不断提升优质的服务与汽车品牌的创新与升级,这是加强营销渠道管理提升企业核心竞争力的重要手段。
Abstract The marketing channel management is the business management important component, has highly effective, the advanced sales management level to be able to enhance enterprise's core competitiveness, the guarantee enterprise's sustained development, regarding the automobile profession, marketing channel's management especially important, is enterprise's lifeline. This article from our country auto sale aspects and so on channel and customer's marketing pattern and service obtains to analyze, has carried on the thorough analysis to our country auto sale ditch management, pointed out in the existing marketing channel management exists question, but also pointed proposed our country auto sale channel improvement and the innovation measure. Promotes the high quality service and the automobile brand innovation and the promotion unceasingly, this is strengthens the marketing channel management promotion enterprise core competitiveness the important means. Key word: Auto sale channel customer marketing service brand 目 录 摘 要 I
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