中国农村家电市场前景分析及预测

^论文编号:GS003  字数:13537.页数:23

  摘  要

根据国家统计部门公布的数据显示，我国农村地区家电的拥有率还相当低，农村市场和城市市场家电消费的比例约为20：80。但随着近几年农村经济的发展以及农村地区基础设施的日益完善，我国农村家电市场正有转暖的趋势，农村地区家电市场的潜力已有所释放。但与此同时，一系列的问题也随之而来，因为相对于城市家电市场而言，农村家电市场有其自身的特点，弄清农村家电市场的特点以及针对其特点制定方案是成功开拓农村市场的关键所在。文章从定性的角度分析了农村家电市场的巨大潜力，并应用了增长曲线对其需求量进行了定量预测。在此基础上制定了成功并开拓农村家电市场的有效措施。
 
关键字：农村家电市场，农村市场，农村居民

ABSTRACT

According to data that the national statistical department announced, the possession rate of the appliances of village area of our country is still quite low, the proportions of appliances consumption of village market and  urban market are about 20:80. But the village economy had development and the infrastructure of village area are increasingly perfect in recent years, the appliances market of village of our country is having the warm trend ,the potentiality of the appliances market of village area has already been released to some extent. But meanwhile, some problems are following because of the village appliance market has characteristics of itself that different from the city appliance market, the key of opening up village appliance market successfully is know its characteristics and make scheme that contrapose its characteristics .The article has analysed the enormous potentiality of the village appliance market in term of determining the nature, have used the growth curve to carry on the ration to predict to its demand. Have made the successful valid measure of opening up the village appliance market on this basis.

KEY WORDS:Village appliance market, Village market,Village residents

目录

前言………………………………………………………………………………………1
一、我国农村家电市场的发展及存在的问题…………………………………………2
（一）制约农村家电市场发展的重要因素……………………………………………2
（二）农村与城市家电消费的比较……………………………………………………4
二、 我国农村家电市场的前景分析……………………………………………………5
（一）我国农村家电市场潜力巨大……………………………………………………6
（二）对我国农村地区家电市场需求量的预测………………………………………9
三、成功开拓农村市场的关键…………………………………………………………12
（一）细分农村市场……………………………………………………………………13
（二）要改变营销策略…………………………………………………………………14
（三）售后服务应力求完美……………………………………………………………16
（四）产品要适应农民的需求…………………………………………………………17
致谢………………………………………………………………………………………19
参考文献…………………………………………………………………………………20

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