企业核心竞争力提升措施

目       录

一、引言····························································2                                                        

二、核心竞争力的概念················································2                                             

（一）什么是核心竞争力··············································2                                            

（二）企业核心竞争力的特点··········································2

  1.局部优势性······················································2                                                 

  2.不可分离性······················································2

  3.不易模仿性······················································2                                                  

三、企业中存在的核心竞争力问题分析··································2

（一）进入品牌战略误区··············································2                                            

1.品牌的附加价值低，品牌竞争力不强··································3                             

2.品牌和战略完全脱节···············································3                                            

3.缺乏系统性管理，品牌传播率低······································3                                  

4.品牌愿景严重缺位·················································3                                              

（二）自主创新能力不足，技术贡献率低·································3                                

（三）企业盲目扩大经营，削弱核心领域竞争力，适应市场变化的能力不强···3  

四、提高竞争力的对策················································4

（一）加强现代人力资本管理，构建知识结构合理的人才队伍···············4

（二）培育企业的核心技术能力·········································4

（三）形成有特色的管理模式···········································4

（四）创新企业文化···················································4

五、结束语···························································4

六、参考文献·························································5

一、引言

在经济高速发展的环境下，商业环境的变化也越来越快，企业为了生存和发展，都制定了一条必胜之路。企业的成功，已经不单单依靠瞬间即逝的产品开发。而是资源和智力运作的综合结果。如今，企业的核心竞争力已经成为企业持续竞争的源泉。

二、什么是核心竞争力