《中小型企业电视宣传片》设计与制作

文档编号:JYX079  文档字数:15041.页数:24

摘     要

 企业宣传片是用来展示企业形象、产品推广、商业展示等方面的以电视为媒体的短片。企业宣传片从内容上分主要有两种，一种是企业形象片，另一种是产品直销片。前者主要是整合企业资源，统一企业形象，传递企业信息。它可以促进受众对企业的了解，增强信任感，从而带来商机。而产品直销片主要是通过现场实录配合三维动画，直观生动地展示产品生产过程、突出产品的功能特点和使用方法。从而让消费者或者经销商能够比较深入地了解产品，营造良好的销售环境。
 本文主要探讨了电视企业宣传片的创意设计、拍摄、后期制作这三方面的问题。通过运用教育传播学思想和电视片拍摄与制作理论对与电视企业宣传片相关资料和案例进行了分析研究，并拍摄与制作出了《杭州快凯高效节能新技术有限公司》一个完整的企业宣传片。
 
关键词： 中小型企业、电视宣传片、设计、制作

ABSTRACT

 The enterprise propagandizing film is a short film used to take the television as a media, which is used for enterprise image demonstration, product promotion, commercial demonstration and so on. The enterprise propagandizing film is mainly classified two kinds from the content, one is the enterprise visualizing photograph, the other is the product direct sale film. Former is mainly combined enterprise resources, unified enterprise image, impressed enterprise information. It can promote the audiences to understand the enterprise, enhance trust feeling; thus brings the opportunity. While the product direct sale film mainly direct-viewing vividly demonstrates the producting production process, the prominent product function and characte and the application method through the scene factual record coordination three dimensional cartoon. Thus it makes the consumer deeply understand the product, builds a good sale environment.
 This article mainly discussed three aspects of the television enterprise topropagandize film, creativity design, the photography, the later period manufacture. Using the education dissemination study and the television movie photography manufacture theory topropagandizes to reaserch and analysis correlation data and cases of the enterprise propagandizes film.And photograph and manufact a complete enterprise topropagandize film "Hangzhou Kuaikai Highly effective Conserves Energy New Technical Limited company".

Key word： The small and medium-sized enterprise, the television propagandizes film, the design, the manufacture

目    录

摘     要 II
第一章   引   言 1
第二章   企业电视宣传片的概况 3
 2.1  有关企业电视宣传片的概念 3
 2.1.1　电视专题片的分类 3
2.1.2　企业宣传片的分类 3
 2.2  企业电视宣传片的发展情况 4
 2.3  企业电视宣传片分析 5
第三章  制作电视宣传片的基本理论和方法 7
 3.1   本课题的理论支持 7
3.1.1　传播学理论 7
3.1.2　电视编导理论 7
 3.2  本课题的研究方法 8
第四章　企业电视宣传片的策划 10
第五章  企业电视宣传片的制作 12
 5.1   企业电视宣传片的拍摄 12
 5.2   企业电视宣传片的后期制作 13
5.2.1   后期软件介绍 13
5.2.2 后期制作 18
第六章　　总　结 19
致    谢 20
参考文献 21

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