新经济下的商务规则已经改变，并且一直在改变。然而，加特那的分析家们根据最近的电子商务经验总结了十大规则。
1不要定24个月以内的汁划。虽然仍然有必要制订一个指导全局的商业战略，但是典型的传统型五年计划已不再可行。很大程度上是因为互联网所带来的商业环境的变化，商业变化的节奏已经到达这样的地步：超过24个月的计划都是不合理的。因为24个月之后。商业环境将大不一样，就需要新的战略了。而且战略实施的速度也必须加快。需要12个月以上的时间来实施的战略也不大可能成功。
The imperatives for e-business success
V. Frick, A. Lill
The rules of business in the new economy have changed and will continue to do so. However, garter analysts have assembled the top 10 imperatives from recent e-business experience.
1. Never plan further than 24 months out. While it is still imperative to have a business strategy directing overall activities, a five-year panning horizon typical of traditional strategic plans is no longer feasible. Largely because of changes in the business environment brought about by the Internet, the pace of business change has reached the point where no more than 24 months is reasonable for a plan. Beyond 24months, it is reasonable to assume that the business environment will be sufficiently different that a new strategy will be required. In addition, the speed with which strategies must be executed must increase. A strategy that requires more than 12 months to execute is also unlikely to succeed.
