[旅游专业]关于如何提升我国旅游购物水平的探讨

文档编号:LY036  附开题报告,任务书,文献综述,外文释文, 文档字数:10179,页数:11

摘要：目前,我国旅游业的发展势头可谓迅猛,该行业所带动的、带来的经济效益已经成为我国国民经济中的重要组成部分。但在整个产业链中，旅游购物水平与发达国家相比，仍有较大的差距。我国国际旅游购物占旅游收入的比例持续在20 %左右,而国内旅游购物的这一比例则为10 %左右。旅游购物占旅游收入的低比例,不仅影响了我国旅游创汇的力度,也制约了我国旅游业的深度发展。本文在对游客购物心理进行分析的基础上,进一步阐述通过加强旅游购物活动中的文化因素，影响旅游者的心理,刺激旅游者在旅游过程中进行合理的购物消费。

Abstract: At present, with the rapid development of China's tourism industry, the economic efficiency brought by the industry has already become one of the most important part of the national economy .But in the entire industrial chain, compared with the developed country ,the traveling shopping level of our country still fall behind. In our country, international traveling shopping revenues make up only 20% of the tourist revenues, while the domestic traveling shopping revenues even make up 10% of the tourist revenues .The low level of the traveling shopping not only has affected our country traveling obtaining foreign exchange dynamics, also has restricted our country tourism depth development. This article is based on the analysis to tourist's shopping psychology, elaborated that through affects tourist's psychology to stimulate the tourist to carry on the reasonable shopping expense in the traveling process.
   关键字：旅游消费；跨文化；购物心理
   Key words: traveling-shopping；cross-cultural；shopping psychology

目录
摘要 1
Abstract 1
引言 2
一、旅游购物的必要性 2
（一）游客有购物需求 3
（二）旅游购物对旅游服务业的意义 3
（三）旅游购物对地方经济的作用 4
二、游客购物的行为模式 4
（一）游客的购物心理 4
（二）国内旅游购物水平低的原因 5
三、打好“文化”牌、刺激购物消费 5
（一）降低游客的购物心理成本 6
（二）强调地方文化理念，创造文化品牌 6
（三）丰富导游员的文化内涵 6
（四）改善购物店的文化环境 7
（五）提高旅游商品文化内涵 7
总结语 7
参考文献 8
附录  调查问卷 8

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