[旅游专业]杭城高端餐饮发展现状浅析

文档编号:LY041  附开题报告,任务书,文献综述,外文释文, 文档字数:16403,页数:14

摘要：随着浙江经济的高速发展以及杭州作为省会城市的特殊位置，高端餐饮的需求在杭州逐渐增强并受到重视。加之近年来杭城餐饮业销售额增势迅猛，因此不少大型餐饮管理集团都选择在杭投资高端餐饮，以图傲立杭城。然而结果却多事与愿违，杭城高端餐饮市场尚未成熟，发展良莠不齐。因国内业界鲜有关于高端餐饮尤其是杭州高端餐饮的研究，故本文从高端餐饮的概念入手，并简要结合了杭城数家高端餐饮店的实际情况，阐述了其在杭州的发展状况，对其发展阶段做了基本界定，提出了自己对杭城高端餐饮店发展生存之道的几点思路。

Abstract: Food & beverage industry has been developed rapidly during these years. Many large chain restaurants want to set a fine-dining restaurant in Hang Zhou. But in fact, the fine-dining market is not mature enough. The domestic industry only has a few researches regarding to the fine-dining industry especially the fine-dining industry in Hang Zhou. Therefore, this article starts from the concept of fine-dining restaurants, with some brief actual situations from several local fine-dining restaurants, talk about the developments of fine-dining industry, and raise some survival suggestions towards the fine-dining restaurants in Hang Zhou.

关键词：高端餐饮； 杭州特色； 品质；

Keywords: Fine-Dining; Hang Zhou characteristics; Quality.

 
目录
摘要 1
Abstract 1
引言 2
一.高端餐饮（概述） 3
（一）中国高端餐饮市场的背景 3
（二）高端餐饮的定义 3
（三）高端餐饮的目标市场 4
二.杭城高端餐饮的发展现状 4
（一）杭城餐饮业概述 4
（二）杭城个别高端餐饮机构发展状况 5
（三）杭城高端餐饮仍处于初级阶段——以上海高端餐饮为对比 6
三.杭城高端餐饮经营的几点思路 9
(一)将“杭州特色”进行到底 9
(二)将“高品位、高品质”贯彻到底 11
四．结语 12
参考文献: 13
致谢 13

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