国内户外音乐节的商业运作模式分析

文档编号:WHCY107 文档字数:20556,页数:19 附任务书,开题报告,外文翻译,文献综述

 摘要：当音乐工业遭遇网络的冲击，人们的选择更加多元化，虽然户外音乐节在中国还只有十年的历程，但它是一个未来音乐工业发展的必然趋势。在国外户外音乐节作为普通大众的一种可供选择的休闲生活方式，它有自己的商业模式。但是，中国的户外音乐节的发展还只有十年，各种现实的状况使得很长一段时间户外音乐节都只是小众音乐爱好者的聚会。研究国内户外音乐节所处在的市场环境，商业运作道路该怎样走，怎样用创意增加音乐节的附加值，分析最适合音乐节本身气质的市场营销运作模式再结合本身细节处理的完善将为户外音乐节的带来更大的发展。
 关键词：音乐节；迷笛音乐节；西湖音乐节；创意；营销
 
 
 
 
OUTDOOR MUSIC FESTIVALS ORIGINALITY AND MARKETING OPERATION ANALYSIS IN CHINA
 ABSTRACT: When the music industry experienced the impact of the network, people's choice is more diversified, although the outdoor music festival in China is still only ten years of history, but it is a future development trend of the music industry. Outdoor music festival in a foreign country as the general public a choice of leisure lifestyle, it has its own business model. However, China's outdoor music festival in the development is still only ten years, various realistic conditions made for a long period of Shi Jian outdoor music festival are just a gathering of minority music lovers. Of domestic outdoor music festival located in the market environment, how to walk the road business, how to use creativity to increase the added value of music festival, music festival of the best qualities of its own marketing operation combined with their complete details will be dealt with Outdoor music festival bring greater development.
     Key words: music festivals , midi music festival, West Lake Music Festival, Creative , Marketing
 
 
目  录
绪论 …………………………………………………………………………………………1
一、 户外音乐节概述  ……………………………………………………………………1
 （一）户外音乐节的概念   …………………………………………………………1
 1户外音乐节的简介 ………………………………………………………………1
      2 国内户外音乐节的发展…………………………………………………………2
    （二）国内户外音乐节的运作现状…………………………………………………3
二、 户外音乐节的商业运作模式浅析 …………………………………………………4
    （一）国外户外音乐节的成功的商业运作模式分析………………………………4
    （二）国内户外音乐节商业运作中存在的问题……………………………………4
三、 国内户外音乐节商业运作模式探究 ………………………………………………4
    （一）国内户外音乐节的产业环境与生存环境……………………………………4
 （二）国内户外音乐节的商业营销 ……………………………………………………7
 （三）国内户外音乐节的音乐节现场细节的把握 ……………………………………9
 （四）金字塔模型  …………………………………………………………………12
四、 结论……………………………………………………………………………………12 
致谢…………………………………………………………………………………………14 
参考文献……………………………………………………………………………………15 

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