浅谈互联网+时代的市场营销

目       录

一、引言·····························1

二、互联网+时代的市场营销的现状··················1

（一）互联网+市场营销的几种方式··················1

1.搜索引擎竞价推广·······················1

2.第三方平台广告营销······················1

3.电子邮件推广营销·······················1

4.建设企业相关网站·······················2

（二）互联网+市场营销环境对企业的影响···············2

1.产品理念变化·························2

2.营销方式变化·························2

3.口碑重要度变化························2

三、传统市场营销与互联网+时代的市场营销的对比分析·········2

（一）传统市场营销的不足······················2

1.营销体系效率较低·······················2

2.营销模式比较落伍·······················2

3.营销空间受地域限制······················3

（二）互联网+时代下市场营销的优势···················3

1.信息传播高效透明·······················3

2.营销流程简化·························3

3.降低企业成本·························3

4.营销市场更大、更自由·····················3

四、互联网+时代的市场营销方式的创新··················3

（一）向定制化营销模式发展·····················3

（二）利用直播、短视频进行企业网络营销···············4

（三）利用微信公众平台进行企业网络营销···············4

（四）智能推荐营销·························4、

结论······························4

摘要：随着社会的发展，互联网技术也在不断进行着发展，互联网已经渗透进了社会生活的各个角落。互联网对传统企业、传统市场营销方式造成了巨大的冲击，企业市场营销工作面临着新的形势和挑战，这也使得很多企业将互联网和市场营销结合起来。事实证明，许多大型企业已开始运用互联网+市场营销的方式，并取得较高的企业的经济效益与社会竞争力。未来企业要想不被淘汰、做大做强，必须要拥有互联网+市场营销的手段，并且必须进行营销模式的改革创新。

关键词：互联网+；企业；市场营销；营销创新