提议对于阳光咖啡店开头项目 (一)

Table of contents
Executive Summary 2
Introduction 3
Proposal 3
Findings 3
Strength 4
Opportunities 4
New Premises 4
Services 4
Facilities 5
Cost Breakdown 5
Benefits 6
Schedule 8
Risks and Management Plans 9
Conclusion 10
Appendixes 11
The analysis of the business 11
Customer Profiles 11
Focus Groups 12
SWOT Analysis 13
Strengths 13
Weaknesses 14
Opportunities 14
Threats 14
SMART Analysis 14
Action Plan 15
Activity Flow Chart 17
Project Costs 18
Stakeholder Analysis 19
Risk Analysis and Management Plan 20
The Project Framework 21

Executive Summary
Sunshine Coffee Shop is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, and so on. With the growing demand for high-quality coffee and great service, Sunshine will capitalize on its proximity to the College of Tanzhou Technology and the Center of Administrative Region to build a core group of repeat customers. Sunshine will offer its customers the best prepared coffee in the area that will be complimented with local snacks, as well as free books that consumers can read to enjoy their visit.Sunshine will have a special room as English Corner,which could help some people to improve oral English.
Sunshine Coffee Shop will get professional grade machines from whole saler for making espresso,coffee and hot chocolate.Sunshine Coffee Shop will cooperate with franchisees of famous brand corporation,it will gain a wide menu of coffee based drinks as well as an attractive breakfast and lunch menus from the franchisees,such as a proven image, a proven menu, a fully developed method of operation, and an established supply chain. Sunshine Coffee Shop design will be both visually attractive to customers, and designed for fast and efficient operations.
Sunshine Coffee Shop will operate a 500 square metres coffee bar within a walking distance from the the College of Tanzhou Technology and the Center of Administrative Region. The owners have secured this location through a three-year lease with an option for extending. Sunshine has also provided ￥700,000 of the required ￥1,000,000 start-up funds. The remaining capital will be obtained through the Construction Bank of China as commercial loans.
Sunshine Coffee Shop is expected to grow sales revenue from ￥1,500,000 in the first year to ￥3,375,000 in the third year. As Sunshine will strive to maintain a 50% gross profit margin and reasonable operating expenses, it will see net profits grow from ￥500,000 to ￥1,125,000 during the same period.
Introduction
Sunshine Coffee Shop is operating as a sole proprietor, which is located in the center of the New Administrative Region of Tanzhou Town. There are many large residence communities,one hospital, one college,and one bus station,except that the 3rd Industrial is nearby,more and more companys were set up there these years. For this locational advantage,it must be able to attract a large number of customers.
Sunshine Coffee Shop will occupy a 500 square metres, of which two thirds is the shopping area and the rest is kitchen room, storage room and coffee bar. Sunshine Coffee Shop mainly provides two types of products.One is drink,such as espresso,coffee and hot chocolate,the other is dim sum,such as pastries and many of kind of local snacks.
Sunshine Coffee Shop has already had a senior manger who has rich experience in the field of coffee, Sunshine Coffee Shop will recruit one chef to make dim sum,one coffee barista who is familiar to operate professional grade machines to make all kind of drinks,and three waiters, who will take the responsibility to tend on customers and sell products.
Proposal
Setting up a coffee shop in the center of the New Administrative Region of Tanzhou Town will be workable and profitable because there are a lot of customers in this area.
Findings
All kind of information has been collected about what is happening in the business at present, and numerous information shows about what customer might want in the future. It’s time to think about what might to be done to set up the business.
Strength
Sunshine Coffee Shop has the following strengths.
The coffee shop is located in the center of the New Administrative Region of Tanzhou Town where there are lots of people every day.
The coffee shop cooperates with the franchisees of famous brand corporation and gains a proven menu, a fully developed method of operation, and an established supply chain, so it can offer larger discounts to the customers and keep good quality.
The coffee shop has a business with two foreign companies, so there are fixed revenue every month.
The manager who has 6 years experience working in the service of coffee can provide enough technical support.
Opportunities
In the first year, Sunshine is allowed to have a preferential price on the rent of the shop premise.
There is a larger place on the second floor and it is unoccupied at present. It is good chance for Sunshine to expand the business in the future.
New Premises
The interior remodeling is simple but comfortable.
Sunshine needs to arrange the regular training to the staffs and teach them how to give the best service to the customers.
Sunshine will keep on concerning about the renewal and renovation of coffee drink and hold the latest coffee in store.
Services
Sunshine will offer the best service to satisfy customers’ demand.
Sunshine will purchase coffee from franchisees of famous brand corporation and make sure the good quality of coffee drink.
Sunshine will keep in touch with clients and give them professional technical support when they need.
Sunshine are opening from 9:00 AM to 9:00 PM.
Sunshine will enrich the culture of coffee according to the user’s requirement.
Sunshine will provide the lastest information of coffee.
Facilities
Sunshine Coffee Shop will order some furniture such as Coffee machines, Ice machine, Sundae machine, Sterilizer machine,Popcorn machine,Drinking machine,Kitchen units and so on. Sunshine Coffee Shop will also need some related equipment including Computer, Laser printer, TV sets, Stereo system, Air conditioners, Fridges and Coffee bar.
Cost Breakdown
Sunshine will loan RMB 300,000 from China Construction Bank at 5.4% interest. We expect to pay off the debt totally RMB 316,200 within one years.
Rental cost:  The new premises would cost RMB 24,000 in total to rent each year.
Decorating:  RMB 1000/㎡×500㎡=RMB 500,000 in all-packed price.
Equipment: The cost of equipment in the new shop would be RMB        99,600
               Coffee machines:                                 28,500
               Ice machine:                                     2,500
               Sundae machine:                                  5,800
              Sterilizer machine:                                 1,500
              Popcorn machine:                                  1,000
 Drinking machine:                                  300
 Kitchen units                                      8,000
 TV sets:                                          15,000
 Stereo system:                                     5,000
 Fridges:                                          5,000
 Tables and Chairs:                                 12,000
 Air conditioners:                                  10,000
              Computer:                                        3,000

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