文学类网站的盈利模式研究

文档编号:DSZP042 文档字数:10379,页数:14 附任务书,开题报告,中期检查表,指导记录,答辩表

摘要：最近几年，国内读书网站的发展势头可谓炙手可热。不久前，盛大宣布向三年前全资收购的起点中文网增资1亿元，表明了其对读书网站前景的极度乐观。另一文学网站幻剑书盟早被TOM收自囊中。逐浪网、红袖添香等读书类网站也在成为众多资本新一轮追逐的目标。中国的网站或是站点以难以想像的速度在快速地增长，每一个网站或网点都在竭尽全力的想着如何去吸引它们目标客户的注意力。网络文学的不断发展，也促进了文学类网站不断地向前进步。在新的时期下。文学类网站已不是单纯的网络文学的载体。本文以文学类网站发展历程和现状为切入点，来探讨和了解现状的文学类网站的主要盈利方式，并对其进行进一步的分析。加上代表传统文学类网站的榕树下和以玄幻为主的新兴文学类网站起点中文网之间的对比分析，找出我国文学类网站所普遍存在的一些问题，看看该如何优化文学类网站的经营盈利模式，使其更加完善与完整。而以市场为导向，以顾客核心，以盈利为目的，即是也将会成为文学类网站的独特的网站经营模式。
 关键词：文学；网站；盈利模式；小说 ；起点；榕树下

LITERATURE STUDY PROFIT MODEL WEBSITE
 ABSTRACT: In recent years, the development momentum of China to study one of the hottest sites. Not long ago, Shanda announced that it acquired three years ago, a wholly-owned Chinese net capital increase from 100 million yuan, that the prospects of its web site on the study of extreme optimism. Another literary website TOM Huanjianshumeng long been collected from the bag. By Sina, Hongxiutianxiang other study sites have also become a large class of a new round of capital chasing goals. Chinese Web sites or sites with unimaginable fast growth rate, each site or network is doing their best thinking about how to attract the attention of their target customers. The continuous development of network literature, but also to promote the literary website of steady progress. Under the new period. Literature website has not merely the carrier of the network literature. In this paper, the development of literary history and current status of site as a starting point to explore and understand the current situation of the literary website to be the major mode, and its further analysis. Together with representatives of the traditional site of the banyan tree of literature and to fantasy-based emerging network of literary sites from among the Chinese compared to identify our common literary site some of the issues, see the website how to optimize Literature operating profit model, make it more perfect and complete. The market-oriented, customer-core, for profit, that is also going to be a unique literary website webte business model.
 Key words: Literature; website; profit model; fiction; starting point; banyan tree

目 录

前言 3
一、文学类网站的发展历程与现状 3
（一）、文学类网站的发展历程 4
1、论坛阶段（1997年-1999年） 4
2、短篇阶段（2000年-2002年） 4
3、长篇阶段（2003年-2004年） 4
4、多元化阶段（2005年至今） 4
（二）文学类网站的现状 5
二、文学类网站的盈利模式及其内涵 5
（一）盈利模式的涵义 5
（二）文学类网站的盈利模式 5
（三）盈利模式对文学类网站发展的意义 6
（四）文学类网站商业化运行的必要性： 6
三、文学类网站的盈利模式分析 7
（一）投放广告 7
（二）书籍出版 7
（三）收取阅读费 8
（四）下载类站点 8
（五）光盘销售 8
四、文学类网站盈利模式的优化 9
五、结论 10
致 谢 12
参考文献 13

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