传统养殖品牌的形成与现代化转型

文档编号:LS068  文档字数:14917,页数:19

传统养殖品牌的形成与现代化转型——以广西陆川猪为个案考察
摘要
 文章试着从陆川猪品牌的历史渊源及现状分析出发，着重对陆川猪品牌形成与发展的因素进行分析，找出影响陆川猪品牌及产品推广的障碍因素，提出陆川猪这个传统养殖品牌向现代化转型的思路，探讨在现代市场经济条件下，如何将陆川猪这一品牌保护好并将其发扬光大，使陆川猪这个产业链得以不断的丰富，进而增加农民收入和地方财政收入，增加就业岗位，使其为陆川人民早日过上小康生活，建设和谐陆川
做出更大的贡献。

 关键词：陆川猪，传统养殖品牌，现代化转型
The Formation of the Traditional Breeding Brand and the Transformation of Modernization
——Take Luchuan pigs in Guangxi for example
 Abstract
 This context mainly tries to analyze the history of Luchuan pigs brand and the current situations, focuses on analyzing the factors of the formation and the development of Luchuan pigs brand, finds out the obsatcles which influence Luchuan pigs brand and the the products promotion. And it puts forward to the ideas about transforming the traditional breeding brand of Luchuan pigs to the modernizing one. It also discusses how to protect and develop the brand in the condition of the modern market economy, to enlarge this industrial chain of Luchuan pigs, to promote the income of the farmers and local fiscal revenue, and to increase the employment opportunities , as well as to make bigger contribution to offer the happy life for Luchuan people as fast as possible and to construct harmony Luchuan.

 Key words :Luchuan pigs ，the brand of traditional breeding ，the transformation of modernization

目录
前言…………………………………………………………………………………………1
一 陆川猪、烤乳猪的故事与传说  ……………………………………………………1
 （一）陆川猪的历史故事………………………………………………………………1
 （二）烤乳猪的历史传说………………………………………………………………2
二 品牌的形成及其产品的多元发展  …………………………………………………3
 （一）品牌的形成………………………………………………………………………3
 （二）陆川猪养殖的发展状况…………………………………………………………3
 （三）陆川猪的主要品牌产品…………………………………………………………4
三 陆川猪品牌形成与发展的因素分析  ………………………………………………6
 （一）品牌形成与推广的独特因素……………………………………………………6
 （二）品牌及产品推广的障碍因素……………………………………………………8
四 陆川猪品牌的未来发展之路  ………………………………………………………11
 （一）加强政府力量介入的力度………………………………………………………11
 （二）增加土地流转的自由度，给予养殖户最大程度的方便………………………12
（三）企业要加强自身建设，要想方设法扩大品牌知名度和美誉度 ………………13

五 结语  …………………………………………………………………………………13
致谢 ………………………………………………………………………………………14
参考文献 …………………………………………………………………………………14

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