浙江传媒企业上市途径研究

文档编号:WHCY062 文档字数:22599,页数:29 附任务书,开题报告,外文翻译,文献综述

摘要
 随着我国传媒产业发展迅速，我们需要不断探索适合我国社会主义市场经济的经营模式。在国内外传媒业竞争日益激烈的形势下，媒体单靠自身积累已经难以迅速做大做强，因此传媒业把目光投向资本市场，这就开启传媒上市的时代。
 传媒上市公司作为传媒行业和上市公司结合的一个特殊产物，在企业经营的过程中面临着诸多问题，如市方式、证券市场选择、企业利益与国家利益相悖、以及是否多元化经营等等。
 基于这些问题，本文提出了具体的内容包含: 一是对传媒改革路径进行探讨，结合长三角一体化优势，深入总结我国传媒改革历程之后，细致拆分浙江传媒企业不同状态，探寻浙江传媒企业改革的新路径和新命题。二是分析国内传媒企业上市后的运营效能，从股权结构、主营业务和地区、经营状况、偿债能力等多个角度进行比较分析。在梳理传媒资本运营的基础上，分别从国内外上市形式、借壳和整体上市等方面进行阐述。三是通过分析目前浙江传媒业发展现状，以及解析浙江传媒企业上市的跨越式转变，寻找浙江传媒企业利用自身优势谋求上市的模式。
 本文尽可能详细地收集了已上市传媒企业经营状况的相关数据，从媒介经济学的角度，利用对比和个案分析相结合的方法，分析传媒行业上市公司的经营状况与存在的问题，同时结合浙江区域的传媒环境特点，力图为浙江传媒企业上市提出相应的建议。
 
 关键词：  浙江   传媒企业  上市途径

 RESEARCH  FOR   WAYS  OF  MEDIA  ENTERPRISES  OF ZHEJIANG  INTO  MARKET

 ABSTRACT: Three decades of reform and opening up, China's media industry has developed rapidly, while the media industry has been exploring China's socialist market economy mode of operation. The domestic media industry into an increasingly competitive situation, the media has been difficult to rely on their accumulated rapidly bigger and stronger, so the media industry to look toward the capital market, opening the era of the media market.
 As the media industry, media companies and listed companies combined with a special product of the process of business faces many problems, such as "Code Camp separation," Separation of the Government, contrary to corporate interests and national interests, and whether diversification and so on.
 Because of these problems, this paper presents specific solutions which include: First, the reform of the media, combined with the integration advantages of the Yangtze River Delta, in-depth study of China's media reform process, the careful separation of different states of Zhejiang media companies to explore the new paths and new propositions of Zhejiang media reform. Second, the analysis of domestic media companies’ performance after the listing, from such angles as the ownership structure, the main business and regional distribution, business conditions, and solvency. On the basis of examing the media capital management an exposition is made on the listed forms, back door and overall listing of domestic and foreign companies. The third is to to seek the listing models of Zhejiang media companies based on their own advantages through the analysis of their current development status and their rapid transformation
 This paper has collected a large amount of the business operation data of the listed media companies, and, from the perspective of media economics, has studied the business conditions and the existing problems of the listed media companies using the methods of comparative study and individual case study. The paper also looks at the Zhejiang regional characteristics of the media environment and makes recommendations accordingly.
 
 Key words:   Zhejiang      Media companies    Listing way

目 录

引言 3
第一章 传媒企业上市简述 4
1.1 我国传媒企业经营发展历程 4
1.2 传媒企业上市的可能性分析 5
1.3 传媒企业上市紧迫性分析 6
1.4 传媒企业上市特殊性 6
第二章 已上市传媒企业分析 7
2.1 传媒企业上市途径界定 7
2.2 已上市传媒企业概述 7
2.3 已上市传媒企业证券市场选择分析 9
2.3.1 国内上市传媒企业特点分析 9
2.3.3 海外上市传媒企业特点分析 10
2.4 传媒企业上市板块分析 11
2.4.1创业板上市传媒企业分析 12
2.5 传媒企业上市方式分析 12
2.5.1 公司直接上市 13
2.5.2 公司买壳与借壳上市 13
2.5.3 分拆上市 14
2.6传媒上市企业类别分析 14
2.7 传媒上市公司途径选择存在问题 16
2.7.1 上市决策的盲目性 16
2.7.2 上市风险估计不足 17
2.7.3 上市战略意图不明显 17
2.7.4 上市股本结构不合理 18
2.7.5 上市传媒公司内部治理结构不完善 18
2.7.6 传媒上市公司经营运作随意性大 19
第三章 浙江传媒企业简述 20
3.1 浙江缺乏具有龙头领跑作用的传媒类上市公司 20
3.2 浙江传媒产业已具备利用资本市场发展的基础条件 20
3.3 相比同地区其他省市，借力资本市场发展较慢 20
第四章 浙江传媒企业上市途径选择建议 21
4.1 严格按照绩效评价指标体系评估浙江传媒企业 21
4.2 健全法律制度，夯实公司管理基础 21
4.3 推动创业型传媒中小企业充分吸收风险资本 22
4.4 相同领域企业模板学习 22
4.5 浙江新媒介、动漫等中小传媒公司谋求创业板块上市 22
4.6浙江传媒企业应寻求战略伙伴共同谋划上市 22
4.7 依据目标客户市场选择上市途径 23
4.8 浙江传媒企业近期不宜前往海外上市 23
结语 24
致谢 25
参考文献 26

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